Magento SEO Part 2 – Page Titles & Meta Descriptions
5 years ago
This is the second post on Magento SEO features; you can read the first one here: Magento SEO Part 1 – URLs.
In this post I want to focus on Magento page titles and meta description tags which are both very important factors in optimising Magento ecommerce website for search engines. Magento includes numbers of SEO tools and features allowing you to have a full control over editing or generating optimised page titles and descriptions, below are some of them.
Magento SEO – Page Titles & Meta Descriptions On Magento Content Pages
Optimising Magento content page titles is made very easy. You don’t need any development skills and you can edit the page title by going to: Magento > CMS > Manage Pages > chose the page > General Information > Page Title. You can edit the meta description in a similar way, just go to ‘Meta Data’ instead of ‘General Information’.
Note: Google will only look at first 67-68 characters in Magento page title and approximately first 155 characters in meta description. Anything beyond that will still be displayed in user’s browser but will be truncated in search engine results and discarded from search engine indexes.
Magento SEO – Page Titles & Meta Descriptions On Magento Category Pages
You can easily edit category page titles in Magento by going to: Magento > Catalogue > Manage Categories > your category.
Note: Remember to try to make each Magento page title and description unique so you don’t have too many duplicate content issues.
Magento SEO – Page Titles & Meta Descriptions On Magento Product Detail Pages
Magento displays the product name as a default page title. Although that’s better than nothing, this isn’t always enough when optimising Magento ecommerce website.
One easy way to approach optimising Magento product pages’ titles is to put all optimised page titles and descriptions into the product import file (in html_title and html_description column/attribute). This will automatically overwrite all default page titles. This solution might work for Magento ecommerce sites which don’t update the stock very often but might not be the best solution for websites which have tens of thousands of products which change every day.
In my opinion, the best, the quickest and the most feasible way of optimising Magento product page titles is to automate page title generation using product and category names in conjunction with static strings.
The biggest advantage of developing a custom Magento page title/description generation module is being able to specify the pattern you want to use for all Magento page titles / description across the site For example, you can create a rule which says: for all product pages generate the page title using this pattern: “%PRODUCT%, %SUB_CATEGORY% %CATEGORY%, Designer Clothes %STORE_NAME%”, e.g. “RONALD Cotton Lycra Top, Women Clothing, Designer Clothes Dia Boutique”.
Pod1 Magento Ecommerce Design developed a custom module like that for all our Magento clients and it will be available to the Magento Community very soon (watch out for the Artur SEO module).
If you still haven’t got enough of this Magento SEO frenzy then take a look my new post about Magento SEO Tips – Website Launch Checklist -The ultimate list of SEO checks & SEO tips for Magento website launch.