Client

Montblanc

Project

Montblanc

Industry

B2C

Luxury

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Montblanc has been synonymous with luxury fountain pens since 1924. While renowned for their expert craftsmanship of writing implements, the German manufacturer expanded its offering and now boasts a wide range of luxury products including watches, jewelry, leather products, fragrances, and eyewear.

Brief

Montblanc sought to elevate the customer experience in order to drive conversion and engagement with a new, sophisticated UX-design.

Goals

Align Montblanc’s luxury and premium values with online experience and performance. Establish strong relationships by converting users into buyers and returning customers. Become the number one digital destination for Men’s accessories.

Challenge

The brand’s craftsmanship values, features, and designs were poorly documented due to many limitations with their existing platform. Improving performance, elevating the brand representation, and bridging editorial with product content was essential.

Improving Engagement and Products Display

A brand new digital architecture enabled Montblanc to showcase its expanded product range, catalog information, and beautifully shot design details with ease and elegance.

Devil & detail

Mobile-first and cross-device journeys increased performance across SEO optimization, conversion rates, load times, and more.

Exceeding Expectations

Launched within a 4-month discovery-to-launch timeline, the online destination captivated users in a refined new way. The final experience exemplified the values of the Montblanc brand, aligning it with premium eCommerce performance.