BORN Launches New Site for Elementis
11 months ago
BORN, an award-winning global agency that combines creative design, content production and ecommerce services, is happy to announce the successful launch of a new website for UK based specialty chemicals company, Elementis.
Objectives for Elementis were focused around consolidating their various microsites into one global site that would provide users the ability to access information specific to various markets, investors and their sustainability efforts. It was important to consolidate all of their product data and content into a streamlined format that could be easily accessible. Ultimately, the goal was to create an informational resource for customers, employees and investors alike.
Customer experience, manifested with superior UX and visual design underpin the new Elementis site. The use of iconography, color and images give each page flair and visibility, allowing for an easy end-to-end user experience. With a strong focus on Elementis’ 5 main market segments and the products in each market, they also looked to highlight ‘Who is Elementis.’ This component of the site gives an emphasis on their story, puts a face to their vision and leadership along with a protected, real-time resource for investor information.
The fully redesigned site incorporates outstanding UX and design while simultaneously streamlining Elementis’ vast data into an effective, scalable and user-friendly resource.
— Santa Krishnan, eCommerce Architect, BORN
— Greg Bellotti, Vice President/CIO, ElementisKey Integrations
Elementis is a global specialty chemicals company that offers performance-driven additives that help create innovative formulations for consumer and industrial applications. We deliver enhanced performance through applied innovation by harnessing our expertise in high performing ingredients for industrial and consumer markets.
https://www.elementis.com/About BORN Group
BORN Group is an award winning global agency that focuses on Enterprise Commerce and Experience Design. With over 500 digital transformations under its belt in over 20 end markets covering B2B and B2C segments. It is one of the largest independent agencies in the customer and brand experience space with offices and operations in 8 countries. The company combines 10 specialisms to produce high performing digital assets – creative design, content production, commerce enablement, cloud deployments, integrations, consulting, conversion rate optimization, digital marketing, analytics and multi-channel cohesion.