Consulting is a boutique specialism at BORN. We help clients in technology roadmaps, platform selection, digital strategies and process/operating changes to support transformations across many channels – social, web, stores, email, voice, advertising, broadcast and so on. Our advisory services are pragmatic and seek constant validation between four pivots – need/scope, timeframe, budget and outcomes.
Emergence of new Channels
Born also helps brands define the role each channel plays in the experience of discovery, interaction, consumption and reaction. Consumers want a connected experience between all the channels of consumption.
The path to purchase is bendy. Brands need to be appealing at every stage of a consumers journey from discovery, deliberation, purchase to promotion/advocacy.
At every step of journey, brands need to use tools optimized by the channel to stay engaged.
BORN's offerings cut across all 4 phases of the experience - discovery, interaction, consumption and reaction. It creates these experiences by combining many specialism(known as the 10c's of BORN)
BORN offers many other services: