Automotive

Accelerating the growth of mobility through experience, platforms and data.
Bridging the gap between the physical and digital automotive journey.

Browsing and buying vehicles online has become the new normal, particularly for younger buyers. Ensuring your presence is distinguished online and providing innovative functionalities to make product discovery and payments as seamless as possible are all asks of today’s automotive brands–and we’re ready to deliver.

 

Unlocking growth across the value chain with integrated digital and physical solutions.

Engineering

We offer expertise across design, development, validation, prototyping, and manufacturing support for various automotive systems and sub-systems, and achieve delivery excellence to international quality standards. With engineering development centers in the US, Germany, France, China, and India, as well as a focused investment in technology,  we are able to build sustainable cost advantages and deliver value through best engineering practices.

Our understanding of global standards and certification requirements, as well as our quality procedures for regulatory safety compliance, allows us to leverage a diverse ecosystem to provide comprehensive auto solutions.

Supply Chain

Our Manufacturing and Automotive expertise is grounded in a mixture of domain, functional, and technical supply chain experts. We deliver detailed process consulting and end-to-end supply chain implementation for the world’s largest auto brands.

A central piece is our Vendor Collaboration Systems (VCS), a key tool developed for original equipment manufacturers (OEM) and Tier 1 suppliers. VCS highlights risks in supply and measures supplier performance while enabling interaction between buyers and next tier suppliers.

Physical Design

Bringing auto concepts to life.

Through our delivery partner Pininfarina, we bring auto design to life. Led by the principles of innovation and aesthetic technology, we ensure every aspect of the on-board passenger experience is exceptional.

Covering exterior design, interior design, color & trim and UX-UI, Pininfarina leverages timeless beauty and anticipates future trends to conceive masterpieces of modern auto design.

Physical Design (Px)
Manufacturing

Our experts offer proven implementation and product expertise across all aspects of manufacturing, including automotive manufacturing process, shop floor controls, and automation, enterprise asset maintenance, manufacturing operation management, as well as planning, scheduling, and product sequencing.

These talents come together in our advanced distribution management systems (ADMS), which engage manufacturing execution systems (MES), vehicle planning & scheduling, and vehicle sequencing.

Sales & Warranty Management

We leverage deep experience in-vehicle management systems, brand management, CRM, dealer management solutions, used car systems, and online-buying systems to deliver end-to-end services.

We have service offerings around warranty management, parts ordering, and inventory management, as well as regulatory compliance. Similarly, we offer a productized solution in warranty management that covers the entire warranty process developed in PEGA.

Industry Services

Warranty Costs

We reduce warranty costs through a combination of platform technology, engineering, and outsourcing of claims process handling.

Aftermarket Revenue

We offer a complete assessment of the strategies, capabilities, and infrastructure required to boost aftermarket revenues. Our Connected Car IOT platform and eCommerce and service tools enable better decision-making and promote touchless transactions.

Sales & Service Journeys

In partnership with our delivery partners Pininfarina, we re-invent the end-to-end sales and service journey, enhancing the connection between customers and dealerships.

Product Development

We offer Auto OEM’s the capacity and capability to develop new, value-rich products. Our Value Engineering philosophies enable existing products to be revised and improved for greater value delivery.

Related Services

Customer Experience (CX)

Stand out in the modern marketplace with a purpose-driven customer experience.
Customer Experience (CX)

Service Design (Sx)

Connect business goals with design strategy for powerful experiences in the digital and physical world.
Service Design (Sx)

eCommerce

Building intuitive, useful and accessible eCommerce solutions that power the transaction.
eCommerce
Client

Geely

Client

Geely

Project

Robust Development Support

Industry

Automotive

B2B

Services

Performance Engineering

Technology & Engineering

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

Challenge

The scope of this project was a unique challenge in that it needed to capture factory onsite support. BORN pushed the boundaries of our offerings by delivering on production planning and logistics applications, as well as digital development for peer-to-peer car sharing.

Strategy and Insight

The R&D behind the project led to unique product development. BORN deployed a variety of engineering services to add to the brand’s digital platform, including infotainment, active safety, body controls, and mechanical engineering services.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.
Client

Geely

Client

Geely

Project

Robust Development Support

Industry

Automotive

B2C

Services

Commerce Enablement

Content and Creative

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

Challenge

BORN needed to deliver the site on an accelerated timeline–we designed and developed a fully responsive site within three months. We were challenged to take a mobile-first approach to capture the high volume of tourists and impulse buyers.

Ease of use

BORN created and leveraged a suite of templates that enabled the client to manage the site with limited prior technical knowledge. The ease of use of these templates ensured the Harley Davidson NYC team could readily update its site with new content and commerce opportunities.
Awards・2016

W3 Gold Award in General Website Category

Balancing Act

We created a clean mix of content and commerce, transitioning between digital merchandise and in-store only products.

Maintaining the Heritage

BORN provided art direction to help modernize and digitally capture the brand while remaining authentic to its roots.

The Results

We integrated critical functionality such as appointment creation, event registration, winter storage reservations, and product rental.

Solutions

Capturing a flagship digital experience.

Outcome

The site launched to great success within a three-month timeline. Our final build with Harley Davidson gave the NYC site unique services that its customers could interact with while visiting the flagship store.

Long-Term Value

Harley Davidson NYC proved to be one of the brand’s first digital experiences to offer commerce capabilities for its small parts. The new website boasted powerful mobile and desktop functionalities, winning a W3 Gold Award for best in the General Website category.
Client

Geely

Client

Geely

Project

Robust Development Support

Industry

Automotive

B2C

Services

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

Challenge

BORN needed to deliver the site on an accelerated timeline–we designed and developed a fully responsive site within three months. We were challenged to take a mobile-first approach to capture the high volume of tourists and impulse buyers.

Ease of use

BORN created and leveraged a suite of templates that enabled the client to manage the site with limited prior technical knowledge. The ease of use of these templates ensured the Harley Davidson NYC team could readily update its site with new content and commerce opportunities.

Balancing Act

We created a clean mix of content and commerce, transitioning between digital merchandise and in-store only products.

Maintaining the Heritage

BORN provided art direction to help modernize and digitally capture the brand while remaining authentic to its roots.

The Results

We integrated critical functionality such as appointment creation, event registration, winter storage reservations, and product rental.
Client

Geely

Client

Geely

Project

Robust Development Support

Industry

Automotive

B2B

B2C

Services

ERP

Innovation

Strategy and Consulting

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

Challenge

The scope of this project was a unique challenge in that it needed to capture factory onsite support. BORN pushed the boundaries of our offerings by delivering on production planning and logistics applications, as well as digital development for peer-to-peer car sharing.

Strategy and Insight

The R&D behind the project led to unique product development. BORN deployed a variety of engineering services to add to the brand’s digital platform, including infotainment, active safety, body controls, and mechanical engineering services.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.