Client

Nestlé Gerber

Project

Gerber.com

Industry

B2B

B2C

Consumer Packaged Goods

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Challenge

BORN was tasked with merging two eCommerce and content platforms while simultaneously capturing the iconic Gerber brand story throughout the user’s journey. Magento 2 proved to be an excellent tool in the migration process and was the best platform to fit the client’s needs.

BORN’s Approach

We helped power a fully responsive, commerce-enabled digital Gerber flagship. BORN’s Magento credentials and expertise, paired with experience across Nestlé brands enabled us to create a site that will serve customers for years to come.

Custom for Baby

As an individual’s subscription continues and their child grows, the contents of the box will alter based on the child’s changing nutritional needs and milestones.

Subscriptions Made Easy

When signing up for a subscription, users enter their baby’s age and name, and then experts will suggest a box based on the entered criteria. Gerber then provides a monthly delivery of cereals, pouches, snacks, stickers, and more delivered straight to the customer’s door.

Creating the Experience

Included on site was the Gerber Learning Center, the brand’s content hub, which offers access to resources, studies, and articles surrounding parenthood. This tool empowers parents to make informed decisions and offers intuitive filters to find content based on topic or milestone.

Telling the Right Story

As a household name, it was essential to stay true to the Gerber brand while providing a fresh and modern update. It was critical to maintain Gerber’s visual identity while also offering intuitive features like subscription and chat.

Security Measures

Maintaining the highest standards of security is a priority for BORN Group and it was critical that they establish compliance with Nestlé Security Standard, which is one of the highest standards of security. Going forward, security scans on the website are performed every 3 months and with any new development.

Enhancing the User Experience

Our design team worked with Gerber on continuous improvements across UX and UI. BORN’s goal was to ensure that the design and layout of the website was aligned with Nestle Infant Nutrition guidelines and guide books, with a phase 2 built around cultivating CX personalization based upon Gerber’s rich content library.

Case Studies

Client

Makino

Client

Makino

Project

eCommerce B2B Solution

Industry

B2B

Manufacturing

Services

Commerce Enablement

ERP

Technology & Engineering

Background

Makino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market.

Brief

Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.

Goals

Makino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

A New Approach to Checkout

An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.

Results

Users are now able to peruse items, refer to previous orders, manage their account, and receive customized pricing, all of which was not possible on their previous system. BORN also executed a back-office integration with Makino’s account and database systems to streamline their business productivity and output. The long-term effects of that optimization proved invaluable for Makino, who saw profitable growth as a result.

Client

Nestlé Gerber

Project

Gerber.com

Industry

Automotive

B2B

Services

Performance Engineering

Technology & Engineering

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

A New Approach to Checkout

An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.
Client

Nestlé Gerber

Project

Gerber.com

Industry

B2B

Manufacturing

Services

Customer Experience (Cx)

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.
Telling the Story

Hillyard is a leader in sustainable cleaning solutions, so it was important we included rich brand content throughout the site to educate both new and returning users on the company’s vision and values.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

Order Management Integration

One of the most engaging features added to the build was our Order Management integration. We helped Hillyard track orders, define shipping methods and return processes, complement their ERP order management, and establish visibility to orders for customers.

Results

The SAP CX platform implementation proved to be the centerpiece of the build. BORN conducted a reusability audit of designs to ensure modularity and maintainability, while also aligning innovative front-end design with back-end systems to create a holistic site that could be scalable with further growth. The site earned immediate ROI on its rollout. Hillyard is now regarded as one of the most advanced on the SAP CX platform thanks to its headless integration.

Client

Nestlé Gerber

Project

Gerber.com

Industry

B2B

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Strategy and Consulting

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.
Challenge

The majority of client data was stored on backend systems, requiring multiple middle-ware APIs to provide relevant data to the commerce platform. Each country had a unique set of stakeholders: integrations teams, business units, backend teams, marketing teams, and PMOs.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

Laying the framework

Thoughtfully crafted site architecture supported scalability for multiple countries on a single instance of commerce platform, reducing overhead.

Results

ABinBev received accolades for “Best B2B Experience Site” at Magento’s Imagine Awards. 
Client

Nestlé Gerber

Project

Gerber.com

Industry

B2B

Telecommunications

Services

Business Process Operations

Information Tech

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Challenge

There were numerous areas that required attention and improvement, including customer care voice chat support, back-office ticketing, bill data audits, post-sales support, and enterprise technical support. Leveraging our digital, contact center, and consulting expertise, we implemented a compatible tech stack with a powerful RPA, AI, and workflow combination.

Order Management Integration

One of the most engaging features added to the build was our Order Management integration. We helped Hillyard track orders, define shipping methods and return processes, complement their ERP order management, and establish visibility to orders for customers.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.