Client

Nestlé Gerber

Project

Gerber.com

Industry

B2B

B2C

Consumer Packaged Goods

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Challenge

BORN was tasked with merging two eCommerce and content platforms while simultaneously capturing the iconic Gerber brand story throughout the user’s journey. Magento 2 proved to be an excellent tool in the migration process and was the best platform to fit the client’s needs.

BORN’s Approach

We helped power a fully responsive, commerce-enabled digital Gerber flagship. BORN’s Magento credentials and expertise, paired with experience across Nestlé brands enabled us to create a site that will serve customers for years to come.

Custom for Baby

As an individual’s subscription continues and their child grows, the contents of the box will alter based on the child’s changing nutritional needs and milestones.

Subscriptions Made Easy

When signing up for a subscription, users enter their baby’s age and name, and then experts will suggest a box based on the entered criteria. Gerber then provides a monthly delivery of cereals, pouches, snacks, stickers, and more delivered straight to the customer’s door.

Creating the Experience

Included on site was the Gerber Learning Center, the brand’s content hub, which offers access to resources, studies, and articles surrounding parenthood. This tool empowers parents to make informed decisions and offers intuitive filters to find content based on topic or milestone.

Telling the Right Story

As a household name, it was essential to stay true to the Gerber brand while providing a fresh and modern update. It was critical to maintain Gerber’s visual identity while also offering intuitive features like subscription and chat.

Security Measures

Maintaining the highest standards of security is a priority for BORN Group and it was critical that they establish compliance with Nestlé Security Standard, which is one of the highest standards of security. Going forward, security scans on the website are performed every 3 months and with any new development.

Enhancing the User Experience

Our design team worked with Gerber on continuous improvements across UX and UI. BORN’s goal was to ensure that the design and layout of the website was aligned with Nestle Infant Nutrition guidelines and guide books, with a phase 2 built around cultivating CX personalization based upon Gerber’s rich content library.
Client

Nestlé Gerber

Project

Gerber.com

Industry

B2C

Luxury

Retail & Consumer Products

Services

Brand Experience (Bx)

Experience Management

Service Design

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Challenge

With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.

Custom for Baby

As an individual’s subscription continues and their child grows, the contents of the box will alter based on the child’s changing nutritional needs and milestones.

Subscriptions Made Easy

When signing up for a subscription, users enter their baby’s age and name, and then experts will suggest a box based on the entered criteria. Gerber then provides a monthly delivery of cereals, pouches, snacks, stickers, and more delivered straight to the customer’s door.

Cultivating the Experience

We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.

Creating the Experience

Included on site was the Gerber Learning Center, the brand’s content hub, which offers access to resources, studies, and articles surrounding parenthood. This tool empowers parents to make informed decisions and offers intuitive filters to find content based on topic or milestone.

Telling the Right Story

As a household name, it was essential to stay true to the Gerber brand while providing a fresh and modern update. It was critical to maintain Gerber’s visual identity while also offering intuitive features like subscription and chat.

Security Measures

Maintaining the highest standards of security is a priority for BORN Group and it was critical that they establish compliance with Nestlé Security Standard, which is one of the highest standards of security. Going forward, security scans on the website are performed every 3 months and with any new development.

Enhancing the User Experience

Our design team worked with Gerber on continuous improvements across UX and UI. BORN’s goal was to ensure that the design and layout of the website was aligned with Nestle Infant Nutrition guidelines and guide books, with a phase 2 built around cultivating CX personalization based upon Gerber’s rich content library.
Client

Milk Makeup

Client

Milk Makeup

Project

eCommerce Implementation

Industry

B2C

Beauty & Healthcare

Services

Commerce Enablement

Customer Experience (Cx)

Background

Milk Makeup was growing so quickly that within a year of their initial site launch they had outgrown their pre-existing platform. Upon coming to BORN, Milk Makeup sought not only a re-platform but a design overhaul that would keep their digital solution relevant and scalable for future-proof growth.

Brief

BORN leveraged Salesforce Commerce Cloud to create a digital platform that showcased Milk’s immersive content and unique brand aesthetic while improving the overall usability of the site to ultimately increase conversions. SFCC was the platform of choice to due to its unparalleled integration flexibility, scalability and seamless promotion management capabilities that are included within the business manager tool.

Goals

Building on SFCC’s native capabilities, BORN created a custom-built shoppable video player that allows users to shop directly from branded lifestyle videos. This feature encourages visitors to convert when they are at their most informed, engaged, and inspired. The end result is an experience-rich ecosystem of micro-interactions that deliver functionality, information, and personality throughout the entire website. Through our work with clients like Milk Makeup, we’ve been recognized as a top Salesforce Development Company on DesignRush.

Case Studies

Client

Scotiabank

Client

Scotiabank

Project

Global Compliance Strategy

Industry

B2C

Banking & Financial Services

Services

Customer Experience (Cx)

Background

The Bank of Nova Scotia often referred to as Scotiabank, is a Canadian multinational banking and financial services company.

Brief

BORN’s sister and parent company, Bio Agency and Tech Mahindra, were leveraged by leading financial services company, Scotiabank, to achieve global compliance for their existing Global Banking & Markets client population and create new digital experiences that would empower the user.

Goals

Keeping the customer at the heart of the process to ultimately empower the transaction and built the foundation for a long-term relationship.

Challenge

Constantly changing policies and political impacts requiring remediation to thousands of clients made this a challenging project.

Strategic Transformation

We were able to deploy a digital mortgage lending tool, eHome, that would allow users to streamline the mortgage lending process through an efficient digitalized portal.

Solutions

Multiple customized solutions along with the digitization of the brand’s mortgage application were deployed in order to streamline and improve experiences.

Outcome

Scotiabank was able to achieve cost transformation by drastically reducing mortgage acquisition costs and passing on the benefits to the customer through fair and transparent pricing. In addition, we were able to put customer experience at the center of the process to ultimately empower the transaction and build a foundation of trust. Finally, with the creation of eHome, we were able to create a unique and streamlined digitalized mortgage experience.

Long-Term Value

All-in-all, through the improvement of various facets of Scotiabanks digital business, we were able to transform their solutions while also adhering to relevant global compliances.
Client

British Airways

Client

British Airways

Project

Redefining Air Travel Experience

Industry

Aerospace

B2C

Services

Customer Experience (Cx)

Background

British Airways is the flagship airline of the United Kingdom, based out of London, England. They’re a full-service airline with a global network of airports running year-around.

Brief

BORN Group’s sister company, BIO Agency, was tasked to improve BA’s Net Promoter Scores (a client’s willingness to recommend their product) and protect their market share.

Summary

Our goal was to reimagine how passengers interact with British Airways and ultimately improve their overall experience with the reimagination of the brand’s mobile app and digital presence.

Challenge

The solution needed to exist as a source of truth for travelers looking to contact British Airways, make adjustments to existing reservations, and more. It was critical that we understood each and every use case to meet travelers at every touchpoint of their journey.

Strategic Transformation

We carried out extensive customer research and reimagined BA’s service model to identify pain points and make necessary changes and streamline through digitization.

Solutions

We were able to reimagine the travel experience with an intuitive digital solution that would make interactions easier and ultimately, increase customer retention.

Outcome

After interviewing over 200 customers, we were able to pinpoint customer needs and wants, to create an app that would carry British Airways into the future. The app includes timeline features for the customer’s flight plan, real-time travel information, personalized wayfinding, and digital boarding passes.

Long-Term Value

With this project, British Airways perpetuated their motto of ‘To Fly, To Serve,’ with a digital solution that would support and empower their customers.

Client

Nestlé Gerber

Project

Gerber.com

Industry

B2C

Fashion

Luxury

Services

Content and Creative

Background

Nestlé Gerber is a household name in children’s nutrition. Founded in 1927 from the desire to nourish one baby, Gerber has made it their mission to support babies worldwide.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Challenge

BORN was tasked with merging two eCommerce and content platforms while simultaneously capturing the iconic Gerber brand story throughout the user’s journey. Magento 2 proved to be an excellent tool in the migration process and was the best platform to fit the client’s needs.

BORN’s Approach

We helped power a fully responsive, commerce-enabled digital Gerber flagship. BORN’s Magento credentials and expertise, paired with experience across Nestlé brands enabled us to create a site that will serve customers for years to come.

Custom for Baby

As an individual’s subscription continues and their child grows, the contents of the box will alter based on the child’s changing nutritional needs and milestones.

Subscriptions Made Easy

When signing up for a subscription, users enter their baby’s age and name, and then experts will suggest a box based on the entered criteria. Gerber then provides a monthly delivery of cereals, pouches, snacks, stickers, and more delivered straight to the customer’s door.

Creating the Experience

Included on site was the Gerber Learning Center, the brand’s content hub, which offers access to resources, studies, and articles surrounding parenthood. This tool empowers parents to make informed decisions and offers intuitive filters to find content based on topic or milestone.