Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Security Measures

Maintaining the highest standards of security is a priority for BORN Group and it was critical that they establish compliance with Nestlé Security Standard, which is one of the highest standards of security. Going forward, security scans on the website are performed every 3 months and with any new development.

Enhancing the User Experience

Our design team worked with Gerber on continuous improvements across UX and UI. BORN’s goal was to ensure that the design and layout of the website was aligned with Nestle Infant Nutrition guidelines and guide books, with a phase 2 built around cultivating CX personalization based upon Gerber’s rich content library.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.

Security Measures

Maintaining the highest standards of security is a priority for BORN Group and it was critical that they establish compliance with Nestlé Security Standard, which is one of the highest standards of security. Going forward, security scans on the website are performed every 3 months and with any new development.

Enhancing the User Experience

Our design team worked with Gerber on continuous improvements across UX and UI. BORN’s goal was to ensure that the design and layout of the website was aligned with Nestle Infant Nutrition guidelines and guide books, with a phase 2 built around cultivating CX personalization based upon Gerber’s rich content library.

Brief

BORN leveraged Salesforce Commerce Cloud to create a digital platform that showcased Milk’s immersive content and unique brand aesthetic while improving the overall usability of the site to ultimately increase conversions. SFCC was the platform of choice to due to its unparalleled integration flexibility, scalability and seamless promotion management capabilities that are included within the business manager tool.

Goals

Building on SFCC’s native capabilities, BORN created a custom-built shoppable video player that allows users to shop directly from branded lifestyle videos. This feature encourages visitors to convert when they are at their most informed, engaged, and inspired. The end result is an experience-rich ecosystem of micro-interactions that deliver functionality, information, and personality throughout the entire website. Through our work with clients like Milk Makeup, we’ve been recognized as a top Salesforce Development Company on DesignRush.

Brief

BORN’s sister and parent company, Bio Agency and Tech Mahindra, were leveraged by leading financial services company, Scotiabank, to achieve global compliance for their existing Global Banking & Markets client population and create new digital experiences that would empower the user.

Goals

Keeping the customer at the heart of the process to ultimately empower the transaction and built the foundation for a long-term relationship.

Outcome

Scotiabank was able to achieve cost transformation by drastically reducing mortgage acquisition costs and passing on the benefits to the customer through fair and transparent pricing. In addition, we were able to put customer experience at the center of the process to ultimately empower the transaction and build a foundation of trust. Finally, with the creation of eHome, we were able to create a unique and streamlined digitalized mortgage experience.

Long-Term Value

All-in-all, through the improvement of various facets of Scotiabanks digital business, we were able to transform their solutions while also adhering to relevant global compliances.

Brief

BORN Group’s sister company, BIO Agency, was tasked to improve BA’s Net Promoter Scores (a client’s willingness to recommend their product) and protect their market share.

Summary

Our goal was to reimagine how passengers interact with British Airways and ultimately improve their overall experience with the reimagination of the brand’s mobile app and digital presence.

Outcome

After interviewing over 200 customers, we were able to pinpoint customer needs and wants, to create an app that would carry British Airways into the future. The app includes timeline features for the customer’s flight plan, real-time travel information, personalized wayfinding, and digital boarding passes.

Long-Term Value

With this project, British Airways perpetuated their motto of ‘To Fly, To Serve,’ with a digital solution that would support and empower their customers.

Brief

Gerber had multiple sites including mygerber.com and thegerberstore.com. They sought to unify under a single platform so they could better connect with their loyal customers and deliver a unified digital strategy.

Goals

In addition to unification on the Magento 2 platform, Gerber sought a fully connected experience that would empower their customers to make purchases that best fit their specific needs. This strategy would be empowered by the integration of multiple features including, subscription, search, chat functionality, and more.