Client

Milk Makeup

Client

Milk Makeup

Project

eCommerce Implementation

Industry

B2C

Beauty & Healthcare

Services

Commerce Enablement

Customer Experience (Cx)

Background

Milk Makeup was growing so quickly that within a year of their initial site launch they had outgrown their pre-existing platform. Upon coming to BORN, Milk Makeup sought not only a re-platform but a design overhaul that would keep their digital solution relevant and scalable for future-proof growth.

Brief

BORN leveraged Salesforce Commerce Cloud to create a digital platform that showcased Milk’s immersive content and unique brand aesthetic while improving the overall usability of the site to ultimately increase conversions. SFCC was the platform of choice to due to its unparalleled integration flexibility, scalability and seamless promotion management capabilities that are included within the business manager tool.

Goals

Building on SFCC’s native capabilities, BORN created a custom-built shoppable video player that allows users to shop directly from branded lifestyle videos. This feature encourages visitors to convert when they are at their most informed, engaged, and inspired. The end result is an experience-rich ecosystem of micro-interactions that deliver functionality, information, and personality throughout the entire website. Through our work with clients like Milk Makeup, we’ve been recognized as a top Salesforce Development Company on DesignRush.