Cable, Media & Entertainment

Captivating customers with next-generation technologies.
The digitalization of your media and entertainment business has never been more important.

Focusing on delivering data-driven experiences is the key to transforming how your customers interact with you. Each day, we embrace emerging technologies and help production houses, broadcasters, cable, publishers, theme parks, sports, and eSports companies with a wide range of customized and innovative offerings:

  • Creation – Content Development, Production Planning, and Management
  • Curation – Asset Storage and Management
  • Distribution – Packaging and Distribution
  • Monetization – Analysis/Insights, Multiple Monetization Paths

Solutions that power stronger engagement.

Services and solutions for every step of the user journey––from glass to glass.

Save time on operations, increase reach of your content, retain viewers, and predict their habits through our investments in media and partner ecosystem:

  • Strategic Investments: Technology investments in 5G, Design, Advertising, Content, and CDN.
  • Strong Partner Ecosystem: Extensive selection of partners across the globe, including a partnership with one of the leading global ad-tech platforms to create the industry’s first video advertising platform for mobile devices.

 

Optimize Processes

Our experience within the media and entertainment space allows us to recommend the best path of process optimization. We focus on domain consulting, application and infra support, program management, and content management, moderation, and delivery services to improve your overall workflow.

Create Cost Efficiencies

A dynamic and flexible solution is paramount in streamlining growth. We ensure that your business is able to change faster by offering services within product consulting, network design, system deployment, application development, marketing automation, and customer experience design services.

Power Revenue Growth

We’re always focused on helping you grow greater. Through our business consulting, integration and migration services and content monetization and analytics services, we help make the most of your efforts and find ways to improve your business.

Related Services

Customer Experience (Cx)

CX is a key differentiator in commerce, and its mastery is something we consider essential in the modern marketplace.
Customer Experience (CX)

Data Science & Experience

Improve business performance through technology and insights.
Data Science & Experience (Dx)

Content

Content is the magnet that drives experience & captivates the audience to bring them closer to your brand.
Content
Client

Penguin Random House

Client

Penguin Random House

Project

24/7 Production Firepower

Industry

Cable Media & Entertainment

Services

Innovation

Service Design

Background

Penguin Random House is a company formed by the merger of book publishers Random House and Penguin Group. Penguin Random House markets itself as “the world’s first truly global trade book” publisher. Penguin Random House employs circa 10,000 people globally and publishes approximately 15,000 titles annually under its 250 divisions and imprints.

Brief

BORN was approached to develop an Author Portal in order to consolidate all it’s authors data into one central repository. PRH divisions including Random House, International Trade House, Transworld Books and Ebury Publishing.

Goals

PRH wanted BORN to develop an easy-to-use dashboard where authors could: view detailed sales information plus bestseller and review history for every title, download book jackets, royalty statements, sold subsidiary rights. In addition, the solution would have the ability for users to browse marketing tips, download the PRH Facebook App, and sign up for webinars to learn about the latest trends from experts.

Challenge

The portal had to provide authors with functionality that would be useful to them, but not overtly complex to need online training or support to navigate through the tools.

Strategy and Insight

The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.

Improved Functionality

Expanded Graphing Capabilities

• Dive into the details for any title by accessing our new graphing tool • Break out consumer sales by format
• See units shipped to retailers by format or retail channel
• Improved graph functionality allows individual formats for a given title At-a-Glance Sales Figures • Toggle between “Units Sold to Consumers” and “Units Shipped to Retailers”
• Chart to quickly show how a title is selling across print, eBook, and audio formats

Client

Penguin Random House

Client

Penguin Random House

Project

24/7 Production Firepower

Industry

B2C

Cable Media & Entertainment

Services

Customer Experience (Cx)

Innovation

Background

Penguin Random House is a company formed by the merger of book publishers Random House and Penguin Group. Penguin Random House markets itself as “the world’s first truly global trade book” publisher. Penguin Random House employs circa 10,000 people globally and publishes approximately 15,000 titles annually under its 250 divisions and imprints.

Brief

BORN was approached to develop an Author Portal in order to consolidate all it’s authors data into one central repository. PRH divisions including Random House, International Trade House, Transworld Books and Ebury Publishing.

Goals

PRH wanted BORN to develop an easy-to-use dashboard where authors could: view detailed sales information plus bestseller and review history for every title, download book jackets, royalty statements, sold subsidiary rights. In addition, the solution would have the ability for users to browse marketing tips, download the PRH Facebook App, and sign up for webinars to learn about the latest trends from experts.

Challenge

Stylist still wanted to retain its print edition, so their digital content had to be harmonious in tone of voice as well as overall style and aesthetics.

Strategy & Insight

With the execution of an effective content management tool, Stylist was able to take its first steps into digital publishing while still remaining true to their print heritage.

Solutions

BORN implemented its new content production tool, Cito, to handle Stylist’s requirements. Cito takes the final editorial copy and images directly from the source and applies predefined style guidelines to align with the print edition.

Outcome

Readers are now able to consume Stylist’s content on the move as well as in the comfort of their homes or offices. Our content management tool, Cito, ensures bite-size content is delivered on mobile, tablet, or desktop.

Long-Term Value

A gradual migration to a digital-first initiative enabled Stylist to measure and analyze its content performance, delivering insightful metrics for informed decisions around future content deployment.