Pharmaceuticals

Redefining the future of pharma through services that prioritize well-being.
Accelerating breakthroughs and delivering innovation.

Pharmaceutical companies have to be nimble to meet ever-shifting regulations and disruption in their dynamic industry. We empower our clients in the life science space to accelerate breakthroughs, deliver innovation, and improve patient outcomes.

Pharmaceutical Services
Details
Robovigilance
Automates repeatable and complex tasks to help reduce human efforts and improve the efficiency of case processing and regulatory submissions for Pharmacovigilance.
Viewomics
An AI/ML-based solution used for accurate prognosis and optimization of the treatment for Triple Negative Breast Cancer (TNBC) and personalized medicine.
Integrated Rural Health
Coordinating care for helping people manage chronic conditions & achieve better health, reducing expensive acute care episodes.

Patient Support Program

Pharmaceutical companies lose over $637 billion a year due to non-adherence of medication. Our Patient Support Program is designed to help keep patients on track through clinical support, delivery services, patient counseling, refill reminders, and adverse event management to increase company revenues and consumer quality of life.

Unified Request Management System

Our B2B expertise lends itself well in connecting business to the provider. We understand how to deliver unified request management and platform that can simplify the process of making reagents available for scientific research and drug development.

Artwork and Pack Management

Decisions worth billions of dollars are made by consumers based on the packaging of pharmaceutical products. Even a single recall can set a company back $5 million in revenue. That’s why we’ve created a distinct packaging solution that both reduces product recalls and ensures when they are made, it is at a lower cost.

IDMP Compliance

Through our integrated application, we can assess, collect, and review mass data and information seamlessly to achieve IDMP regulatory compliance at an accelerated rate, allowing for faster launches and improved efficiencies.

Related Services

Human-Centered Design

Making cognitive science work. We place the human being at the center of much of our work.
Human-Centered Design

Data Science & Experience (Dx)

Instill data-driven intelligence across the organization to accelerate performance.
Data Science & Experience (Dx)

Business Process Operations

Our BPOs digitalize existing processes using state-of-the-art technology, helping in improving efficiency, reducing time and cost.
Business Process Operations
Client

Amgen

Client

Amgen

Project

Delivering Exceptional Biotechnologies

Industry

Pharmaceuticals

Services

Behavioral Experience (Be)

Experience Management

Background

Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California that delivers pharmaceutical product lines like Neulasta and Enbrel.

Brief

Amgen came to BORN to capture the international scope of their clientele. They sought an end-to-end agency that could blend their diverse array of international content and funnel users to the right country-specific experience based on where they were located.

Goals

Help funnel the right people to the right content with over 25 country-specific sites. Deliver multilingual content based on preset visitor preferences. Create a dynamically personalized experience based on visitor actions on the site.

Challenge

One of our biggest challenges was to ensure content was distributed by appropriate channels based on visitor location. For example, Amgen needed to serve videos from Weibo to visitors from China instead of YouTube because of local regulations.

Strategy & Insight

Using the Sitecore CMS, BORN created a multilingual site that could automatically detect the visitor’s browser preference and serve localized content.

Solutions

Geotargeting to get visitors where they need to be.

Outcome

With Amgen, we built an integrated careers portal to replace the existing ‘brochure and job search’ experience, and utilized geographic targeting to automatically detect a visitor’s location and redirect them to the most geographically relevant information of the company. The Sitecore CMS helped create a multilingual site to deliver personalized content to users, and based on the content being viewed, content of a similar nature was displayed to increase visitor engagement.

Long-Term Value

With our integrations and a unified candidate experience in place, bounce rates plummeted and visitor engagement increased. Referral traffic also rose due to the high standard of personalization capturing user interest. Job opportunities from the application tracking system were also wrapped and integrated with the career site for a seamless search experience.