New York, NY – BORN Group (a Tech Mahindra company), is excited to announce the unification and merger of Mad*Pow, and The BIO Agency under a single new brand name and logo— BORN XDS.  BORN XDS will replace the brand previously known as ‘TechM XDS’.  

Tech Mahindra has invested millions in acquiring iconic digital brands to create one of the world’s largest and most sophisticated Experience Design Services (XDS) agencies. This growth and strategic development will continue under the BORN XDS brand.

BORN XDS is an award-winning digital services agency offering the very best in XDS design and leadership across every channel of digital design and consumer experience verticals.