ENG | 日本語
ENG | 日本語




Design Within Reach is a leading retailer of modern furniture and home accessories. They sell direct to consumer through specialty retail as well as their website, making omnichannel cohesion critical to their success. They came to BORN seeking a site refresh and migration onto Salesforce Commerce Cloud.

In working with DWR, we brought to life the brand’s strong creative identity, complex product catalog, and greater fluidity across its online / offline channels. Through strong UX and Design collaboration, we created a new navigation structure to accommodate their breadth of products, and ensured that the “authenticity” element—so essential to the brand’s DNA—was reinforced in content experiences across the site.

We also fully leveraged Salesforce Cloud solutions to powerful effect. Highlights include:

  • Using the Salesforce CRM pricing model for cart calculation, to ensure real-time syncing of promotions between online and in-store.
  • Seamless integration with Salesforce Sales Cloud for order synchronization.
  • Fully integrating functions such as the Quote Form, Request A Swatch, and Contact Us with Salesforce cases for DWR account executive.
  • Linking in-store price quotes to Salesforce Commerce Cloud’s online order flow.
  • Ability to personalize the experience with DWR Studios online and to book appointments for in-store engagement.

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