Filofax is an iconic brand that’s loved by generations. They approached BORN to fully redesign their global website presence to better represent their brand and products whilst engaging a new audience.
With years of heritage and a very dedicated customer base, the Filofax site refresh had to balance its core classic identity with a modern treatment. We drew inspiration directly from the products, projecting the tactile feel of leather and paper directly into the interface. We also developed a more stylish and high-end feel to better present the luxury brand offerings. Using design to maintain the story behind the brand allowed us to create a fresh, dynamic and impactful site, which has been very well received by users.
Roberto Crippa Senior Art Director
This global redesign encapsulates what Filofax needed to maintain an up to date and modern approach to their online commerce.