Since opening its first store in 1983, Hackett has been focussed on selling fine, traditional, British clothing to affluent and discerning clientele. It’s strapline of ‘Essential British Kit’ resonates to this day. In early 2016 BORN was approached to help Hackett with its John Lewis concessionary E-commerce lines. They felt the previous photography and styling lacked some of its Brand quality and high production values.
BORN’s experienced photographers worked with Hackett’s agent to produce a more dynamic range of capture and the results speak for themselves. BORN’s approved style includes shooting apparel in detail, as well as on models and mannequins.
BORN handles the entire shoot management process across a wide range of Hackett apparel, with each item of clothing shot having 5-6 consistent, high quality shots accessible online, via the John Lewis website.
Consistency of quality.
Efficiency of production and speed of turnarounds.