Hemingsworth, the new luxury swimwear label for men, needed a website that represented its values of British elegance, luxury, adventure and rakish charm. BORN designed and built Hemingsworth a website with a unique visual identity and tone of voice that differentiates the brand from the current market.
Working collaboratively with Hemingsworth’s founder, Matt Jones, BORN helped to invent a character that could personify the brand that consumers could engage with. BORN oversaw all the product photography for the new “Clipper” swim short collection, produced creative brand content for the website along with the production of a high quality brand film titled ‘The Rules of Hemingsworth’ to be released on digital and social.
A consistent tone of voice.
A unique visual identity that sets it apart from the market.
A beautiful new website with best-in-class product photography.
A versatile brand film that can be used across multiple platforms.