Maxim Integrated develops integrated circuits (ICs) for the industrial, communications, consumer, and computing markets. They sought to upgrade their existing technology and implement a seamless ecommerce solution.
BORN defined, coded and implemented a complex rule engine for multiple B2B customer types, provided customers with different carts for revenue and sample, and streamlined the user experience with further enhancements to the CS cockpit. The project is an excellent use case for “headless commerce,” as it runs Adobe for the CMS (front) and SAP Hybris and other systems for the commerce engine (back).
Our work resulted in a drastically improved customer experience, conversion funnel, brand visibility and successful launch of Maxim Integrated’s commercial online presence for their uniquely high number of SKUs.