Milk Makeup was growing so quickly that within a year of their initial site launch they had outgrown their platform.
BORN leveraged Salesforce Commerce Cloud to create a digital platform that showcased their beautiful content and unique brand aesthetic while improving the overall usability of the site in order to greatly increase conversions. SFCC was chosen by Milk for its unparalleled integration flexibility, scalability and seamless promotion management capabilities from their easy-to-use business manager.
In our solution, BORN made discoverable a wealth of fantastic branded content that was not along the path to purchase previously, blending the sales funnel and the editorial without sacrificing the effectiveness of either.
Building on SFCC’s native capabilities, we also created a custom-built shoppable video player that allows users to shop directly from branded lifestyle videos. This feature encourages visitors to convert when they are at their most informed, engaged and inspired. The end result is an experience rich ecosystem of micro-interactions that deliver functionality, information and personality throughout the entire website.
Through our work with clients like Milk Makeup, we’ve been recognized as a top Salesforce Development Company on DesignRush.