1 in 4 women and 1 in 6 men will experience domestic violence during their lifetime. Too often, the harsh realities of domestic violence and sexual assault remain hidden in the shadows, the victims left carrying the shame and stigma.
While progress has been made on these issues, there still remains the critical need to expose and talk about this subject with as wide an audience as possible.
BORN worked closely in partnership with the team at Monk and was happy to give its time to create and help launch the “UK SAYS NO MORE” campaign. Working with Hestia, over two days, BORN scheduled, filmed and photographed 18 celebrities including the likes of Paul Merton and Eddy Izzard.
The resulting series of advertisements and outdoor posters have the conviction of simplicity and a no-holds-barred approach.