BORN was chosen to create the online flagships for PUR and Cosmedix. The main challenge of this two-brand project was to create clean, versatile templates that could be utilized by both brands while clearly differentiating the two unique sites through language, content and functionality.
Pür Minerals was conceived in 2002 and is known as the pioneer of pressed mineral make-up. The brand was marketed as a natural, complexion brand for a long time, but was now moving into the exciting world of color cosmetics with bold and innovative formulations.
Pur Minerals was evolving into a a bolder, younger brand. They dropped the “Minerals” and are now known as “PUR”. They needed a new eCommerce experience to grow and showcase their bold new brand.