ENG | 日本語
ENG | 日本語




Salvatore Ferragamo needed to create a multi-channel experience as a way to engage with its customers. Something that linked the offline to the online, and appeal to a younger audience yet retain its heritage.

Working with the brand for over 7 seasons, BORN created a unique experience through a best-of-breed e-commerce experience through to the award-winning outfit builder (Style Yourself) where users spent an average of 8 minutes engaging with the collection, sharing on social media and pre-ordering. The tool was later expanded to be used in-store with sales associates and their clients.

  • Communicator Award
  • W3 - Gold

We were blown away by the positive response we had when we launched this site. As well as providing a super-slick experience for the customer, this tool provided endless amounts of data and insights for the brand.

Fadi // BORN Co-Founder

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