Tag Heuer has led Swiss avant-guarde watchmaking since 1860. As part of their evolution, they wanted to build a direct-to-consumer platform that would allow them to engage directly with their customers as opposed to singularly through retailers.
Because of Born’s experience with luxury brands and specifically within watches and jewelry, Born was awarded the project to create their global ecommerce flagship. The result is a site that’s appealing equally to men and women, enabling customers to drill down into detailed content, and merchandising in ways over and above the usual categories.
Fadi // BORN Co-Founder
Being able to work with TAG Heuer throughout this process was an amazing experience for us all. The success these sites have had has made all the hard work worth it.