The Modist is a pioneering startup in the luxury space, specializing in modest attire that does not sacrifice on high fashion. It caters to the modern cosmopolitan woman, who is an empowered and style savvy digital native. The site, built on Salesforce Commerce Cloud, showcases multi-brand luxury collections that have been expertly curated, allowing consumers to express their individual style and engage with a global community of powerful women who epitomize their values.
The BORN team created a site that merges editorial content with best-in-class shopping functionality, giving the consumer the option of shopping by designer, look, or through The MOD, Modist’s digital magazine. We created a minimalist and luxury interface that not only appeals to a global audience but works seamlessly across all devices and screen resolutions.
While The Modist is headquartered in Dubai, the site is truly international, with an optimized checkout flow enabling multi-currency purchasing and shipping to over 100 countries. BORN also future-proofed the site for growth, creating a highly scalable digital environment in which languages as diverse as English and Arabic can coexist within the same design.