Award winning global agency BORN continues to help brands with their digital transformation by creating digital brand and customer experiences that differentiate. They have now partnered with Occtoo to enhance their digital experience offering with their cutting-edge Experience Data Platform.
After several successful digital projects for the premium luxury brand, Cartier, the companies now formalize the relationship.
BORN, a Tech Mahindra company, produces unique brand experiences by connecting creative, content and commerce. Experience is essential today, it’s not just about functionality. This is a heightened element to today’s customer journey where consumers expect a seamless and personal experience. The fuel to deliver these experiences is data in combination with content and with BORNs comprehensive offering they can connect the dots between these crucial functions.
With Occtoo’s cloud-native Experience Data Platform digital teams can build digital experiences and applications faster by easily unifying content with customer and context data into unique datasets that is made available by real-time APIs to any frontend or channel. This significantly reduces time to market when building new experiences and enables digital teams to spend more time being creative with data and less time and money integrating data between different platforms.
With this new partnership BORN will be able to deliver even more value in the intersection of creativity and technology and build more customized experiences while spending a lot less time on data integration.
“We have been using Occtoo’s Experience APIs when building digital experiences for Cartier. To have Experience data so easily accessible has really boosted our app innovation and enabled us to spend more time on the customer experience, and less time searching for data. We are delighted to officially partner with Occtoo” Mark Allardice, Chief Creative Officer, BORN
“Through our joint customer Cartier we have seen the quality work of the BORN team first hand. We look forward to deepening our partnership with them and with joint efforts make sure that clients are able to innovate faster by easier accessing and combining their existing data to create new digital experiences and applications that makes them stand out” Niclas Mollin, CEO and Founder, Occtoo
Occtoo is an Experience Data Platform used by digital teams at retailers and brands such as Cartier, Fjällräven and Nordic Nest to build unified relevant digital experiences and applications at rapid speed. Occtoo’s cloud-native SaaS platform makes it easy to access and unify enterprise data from backend systems such as CRM, ERP, PIM, etc. and combine it with behavioral and contextual data from digital destinations to create relevant digital experiences that can be deployed in any channel or frontend through scalable real-time APIs. Occtoo was founded in 2019 and is MACH certified by the MACH Alliance.