Valentine’s Day is all about love—the kind of love that is deep, lasting, and transformative. At BORN, we believe that the relationship between a brand and its customers should be just as captivating. The way we work is designed to make your customers fall head over heels for your brand, drawing them in with stunning […]

Driving Performance, Reducing Costs, and Maximizing ROI Our clients have experienced: 50% increase in return on investment 46% decrease in cost per click 37% media cost reduction BORN Case Study-11.31.2024 BORN Case Study-11.31.2024 BORN Case Study-11.31.2024 Driving Performance, Reducing Costs, and Maximizing ROI Our clients have experienced: Learn more about our Brand Marketing Service. Get […]

An Article by BORN Marketing Art, at its core, is meant to provoke thought, stir emotions, and occasionally, raise an eyebrow or two. So when the irreverent and decidedly ‘out-there’ piece Comedian by Maurizio Cattelan (the banana taped to a wall, for those living under a rock) hit the auction scene, it wasn’t just the art world […]

By Osvaldo López, Marketing Strategist, BORN Group Introduction In the rapidly evolving landscape of digital solutions, generative artificial intelligence (Gen AI) has emerged as a powerful tool for creating rich personalization experiences. As consumers become increasingly discerning, businesses must adapt to meet their expectations. Generative AI not only facilitates this adaptation but also redefines how […]

Make no mistake, ecommerce is a race Every year the stakes are higher and competition for sales is more arduous.  Site performance is one of the most important factors that define customer loyalty, improved conversion to sales, and growth in market share. There are currently around 20 million ecommerce websites globally with 2 billion consumers […]

You can see their ancient roots in today’s physical shopping malls, supermarkets, hypermarkets (think Walmart and Costco), and transportation hubs – places where sellers can offer their wares and buyers can find the things they’re looking for. Marketplaces still fulfill the age-old purpose of connecting buyers and sellers, but the web and digitalization have catalyzed a […]

By Ramy Youssef, SVP & Global Head of Marketplaces, BORN Group The verdict is in, and it could not be more clear: Digital marketplaces represent the most effective way to expand your reach and grow your revenues. But this reality prompts an important question for any company looking to put the power of digital marketplaces […]