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Creative
An Article by BORN Marketing Art, at its core, is meant to provoke thought, stir emotions, and occasionally, raise an eyebrow or two. So when the irreverent and decidedly ‘out-there’ piece Comedian by Maurizio Cattelan (the banana taped to a wall, for those living under a rock) hit the auction scene, it wasn’t just the art world […]
eCommerce
By Osvaldo López, Marketing Strategist, BORN Group Introduction In the rapidly evolving landscape of digital solutions, generative artificial intelligence (Gen AI) has emerged as a powerful tool for creating rich personalization experiences. As consumers become increasingly discerning, businesses must adapt to meet their expectations. Generative AI not only facilitates this adaptation but also redefines how […]
eCommerce
Make no mistake, ecommerce is a race Every year the stakes are higher and competition for sales is more arduous.  Site performance is one of the most important factors that define customer loyalty, improved conversion to sales, and growth in market share. There are currently around 20 million ecommerce websites globally with 2 billion consumers […]
Uncategorized
You can see their ancient roots in today’s physical shopping malls, supermarkets, hypermarkets (think Walmart and Costco), and transportation hubs – places where sellers can offer their wares and buyers can find the things they’re looking for. Marketplaces still fulfill the age-old purpose of connecting buyers and sellers, but the web and digitalization have catalyzed a […]
Uncategorized
By Ramy Youssef, SVP & Global Head of Marketplaces, BORN Group The verdict is in, and it could not be more clear: Digital marketplaces represent the most effective way to expand your reach and grow your revenues. But this reality prompts an important question for any company looking to put the power of digital marketplaces […]
Tech
Customer Experience (CX) and User Experience (U/X) are often used interchangeably, yet they denote distinct aspects of a client’s journey in selecting a product or service. U/X pertains to a customer’s interaction with the specific qualities of a product or service, while CX encompasses the entire journey, including every touchpoint a client encounters in the […]
Uncategorized
 By Caitlin Gebhard – Senior Content Strategist Content warnings: harm to members of the LGBTQIA+ community, trauma, suicide As Pride Month celebrations begin to wrap up, we take this moment to remind ourselves that acknowledgement, respect, and celebration of the LGBTQIA+ community shouldn’t end. Nor should our work to improve the lives of the queer […]
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