Customer Experience (CX) and User Experience (U/X) are often used interchangeably, yet they denote distinct aspects of a client’s journey in selecting a product or service. U/X pertains to a customer’s interaction with the specific qualities of a product or service, while CX encompasses the entire journey, including every touchpoint a client encounters in the […]

 By Caitlin Gebhard – Senior Content Strategist Content warnings: harm to members of the LGBTQIA+ community, trauma, suicide As Pride Month celebrations begin to wrap up, we take this moment to remind ourselves that acknowledgement, respect, and celebration of the LGBTQIA+ community shouldn’t end. Nor should our work to improve the lives of the queer […]

[June 18] – Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, announces a key investment and strategic partnership with Shopify, the leading global commerce platform.  This partnership marks a significant move for Tech Mahindra towards the Shopify platform. With this partnership, Tech Mahindra will focus on powering business […]

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Easter. It may well be the most important holiday of the year for Christians, but it is also the season for all kinds of celebrations – a time of renewal, hope, and optimism as winter gives way to spring and all the excitement and fun of warmer weather. Celebrations inevitably mean marketing opportunities. Last year […]

By Nandhini Mehra, VP of Brand On March 25th*, Indians around the world will celebrate Holi, a joyous occasion that marks the end of winter, the arrival of spring, and the triumph of good over evil. Holi revelers make music and dance and eat, but most famously, they daub each other with bright colors in […]