Case Studies

Explore case studies featuring innovative CX and digital transformation solutions across a range of industries.


Upgraded Experience Through UI/UX and Content Strategy

BORN developed Rado’s eCommerce functionality and content management, increased brand awareness and migrated the website to the Magento2 platform.


eCommerce Framework Rebuild

Enhanced the shopping experience through an updated extendable commerce framework to support nine brands, twenty-three sites and 5+ regions.

Tata Consumer

Brand Refresh

TATA’s brand and online presence evolved and became more aligned with the “For Better” philosophy, reiterating their commitment to improving lives through quality products.

Lucky Brand

Online Experience Refresh

Lucky Brand’s overall customer usability has increased by updating the online presence and leveraging the Salesforce Commerce Cloud platform.

JOANN Fabrics

Upgraded Omnichannel Experience

With recent updates, including a larger focus on BOPIS, JOANN Fabrics’ website easily handled a massive spike in sales (77%) during 2020.


Commerce Cloud Redesign

BORN delivered the PopSockets site redesign within six months, from discovery to launch. With new features, an updated interface and refreshed content.


Elevating the Digital Experience for a Leading Chocolatier

See how we reimagined the digital experience for chocolate lovers alike.


Consumer Sales Site Redesign

The project aimed to design a responsive site that works across all platforms, featuring a frictionless purchase experience through a best-in-class website.


Recreating Bold Fashion Through a New Shopping Experience

BORN created a seamless, interactive, and modern eCommerce site that immerses consumers in the iconic Fiorucci experience.

Just Right

Exceptional Side-by-Side Experiences

See how we created a personalized and unique experience leveraging a headless architecture.

Nestlé Gerber

Enabling Personalized Buying Experiences

Discover how we gave Nestlé Gerber the platform and strategy they needed to successfully migrate to Magento and reimagine their digital strategy to achieve lasting results.


Reimagined Digital Experience & Visual Brand Identity

BORN designed a digital experience for MD² that transcends the form of a conventional website, crafting a compelling narrative in content and developing a new brand identity.

ET Sprayers

Growing Brand Awareness

This project yielded a 145% increase in Marketing Qualified Leads (MQLs) with a 65% conversion rate, increased social media reach, and overall revenue growth by double digits.

Jebsen & Jessen

Increasing Sales & Awareness with a New B2B Platform

Capturing new customer segments and increasing sales volume through a new B2B experience.


Personalization Paired With a Powerful Digital Stack

Bringing brand story together with hallmark commerce for a household staple.

Brooks Brothers

Modernizing the eCommerce Experience

BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns.


Enabling a Digital Transformation for Luxury Accessories

Montblanc sought our help to be the number one digital destination for men’s luxury accessories through a digital transformation.

Nestle Starbucks

B2B Innovation for a Coffeehouse Giant

An indomitable household name and coffee chain, Starbucks sought out a powerful B2B solution to enter the new decade.


Designing a Mobile-First Insurance Experience

Chubb sought to convert more of the existing 72% single policy customers to multi-policy holders through a digitally enhanced solution.


Streamlining Global Business

HanesBrands lowered the overall cost of ownership by consolidating software platforms and third-party vendors used across their brands.

Tata Cliq

A Global Marketplace’s Digital Transformation

We designed and delivered a flexible, scalable platform that perfectly encapsulated the luxury experience.

Mondelez Cadbury Gifting

Revamping the Gifting Experience

Mondelez required a highly intuitive, easy-to-browse experience for both B2C and Corporate Gifting users–and we delivered.

Paul Stuart

State-of-the-Art eCommerce for a Luxury Leader

Amplifying engagement with compelling creative and integrated omnichannel solutions.


Designing a Speciality Chemicals Experience

Elementis, the largest specialty chemicals and personal care business, sought a digital transformation to provide a better self-service experience to both its customers and investors.

Himalayan Mineral Water

Capturing the Essence of Wellness

Creating a premium digital approach that captured the exotic source of the Himalayan brand.


Enhanced Shopping Experience Through UX/UI

The BORN team utilized technology, including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making.


Enabling an Improved Support Experience

Improving Verizon’s processes and applications to better serve their enterprise clients.


Reimagining Luxury Linens

Educating the curious and delighting the familiar, while delivering an omni-channel shopping experience for Frette customers.

Sour Patch Kids

Remixing Personalization

Creating a seamless personalized journey for candy-lovers alike with a reimagined online experience.

Big Bus Tours

Digitalizing Global Sightseeing

Creating an adventure and experience for customers to seek delight in planning their trips.


Establishing a Unified Digital Flagship

Reimagining the UX for the Diesel online flagship, bringing together two product lines into one easy-to-navigate destination.

HSS Hire

Reimagining the B2B2C Experience

We tackled the most complicated site in Hybris history to create a true omnichannel experience for this B2B2C customer.


Driving Commerce Through Immersive Content

Our redesign of helped to improve overall user experience and created new content-driven opportunities throughout the user journey.


Creating Connected Experiences with a Headless Architecture

Digi Telecommunications sought a headless commerce solution to power new business growth and to integrate both digital and physical channels.


Driving Efficiencies for an Auto Giant

Our team delivered digital transformation through multiple aspects of Ford’s business, from product implementation to business intelligence services.


A Globally-Accessible Redesign

We built a unified website platform for the global tea brand, Tetley, spanning 22 country sites in 15 languages.


A Feature-Rich B2B eCommerce Platform

We brought the distributor-retailer relationship online, allowing for flexibility, ease of online ordering and reduction of operation costs.

John Lewis

Streamlining eCommerce Image Production

BORN offered to take over a large proportion of the image production of John Lewis’ Ecommerce image management.

Asian Paints

Defining the Home Decor Shopping Journey

Asian Paints sought a complete creative redesign in order to position themselves as a complete home décor solutions brand.


Strengthening Processes for a Popular Telecom Brand

We digitally transformed Telstra’s processes for improved performance and customer satisfaction.

Love Bonito

An Authentic and Immersive Shopping Experience

Love Bonito sought to create authentic experiences through a highly valuable platform with exceptional fashion, beauty, and content for women.

Bell Flight

Setting Flight with a New SAP Implementation

We fostered a greater sense of business transparency between the brand and its clients through rapid report generation.


Unlocking Frictionless CX

Delivering a barrier-free frictionless customer experience for a leading telecommunications company.


Growing a Global Fragrance Brand

From photography to website design, we reimagined the way Penhaligon’s offered their products online.

Hotel Icon

Hospitality at a Global Scale

We designed a fully responsive, multi language website to showcase the hotel’s iconic amenities.


Improved Billing Systems for a Leader in Telecom

Our team leveraged automated technologies to standardize processes and improve customer satisfaction.


Dynamic Personalization in Pharmaceuticals

We streamlined over twenty-five country specific sites into one hub with dynamic personalization.

Delta Faucet

Long-Term Strategic Partnership

Delta Faucet Company sought a long-term strategic partner to modernize all aspects of their e-business operations, both functional, system architecture and server/hosting infrastructure.

Changi Airport Group

Enabling World-Class Omnichannel Experiences

CAG sought to implement a next-generation online & omnichannel shopping experience to provide flexibility and scalability.


Enhancing Image Production

ASOS approached BORN to guarantee robust output for its online imagery.

Condé Nast

A Streamlined Content and Production Solution

Our 24/7 production model and advanced content management tool ensures Condé Nast delivers premium, special edition content to its audiences.


Back Office Digital Transformation

Our team automated back-office processes and systems for drastic operational improvements.

JD Sports

Optimizing Creative Production for a Leader in Activewear

Our team established efficient workflows to elevate and conform quality standards.

Creating a Global Style Destination

BORN was selected as the creative partner to deliver a world-class commerce experience that showcases AJIO as a stunning, engaging global style destination.

Jaspal Group

A Redesign Fit for Thailand’s Largest Fashion Group

Jaspal Group came to BORN for a complete revamp of UX, UI, and core functionalities their top brand, CPS CHAPS.


Growing a Leading Healthcare Brand

Cigna sought to totally revamp their site by utilizing new UX design standards, focusing on accessibility and health literacy.


Standardizing CX for Improved Service Design

We combined strategy, research, and behavioral science to redefine Vodafone NZ’s customer journey approach.


Bolstering Brand Creative

With improved eCommerce capabilities and appealing brand creative, we evolved the online presence for one of India’s most loved youth fashion brands.


A Content-Rich Experience for an Iconic Food Staple

Giving foodies an exciting new way to discover their favorite hot sauce.


B2B eCommerce for a Global Beverage Leader

An award-winning B2B site for a well-known leader in beverage services.


Unlocking a Digital Marketplace for Car Shoppers

Delivering a scalable digital platform for new cars and used car business units.


Digital-First Content Management

Propelling a well-loved lifestyle publisher into the digital age with harmonious content production.


Scaling Growth with SAP CX

A robust eCommerce platform for a leading manufacturer and distributor of cleaning and hygiene solutions.

Harley Davidson

Strengthening the Presence of a Heritage Brand

Harley Davidson NYC is part of the globally renowned motorcycle franchise. Their dealers wanted to significantly increase their brand visibility to both tourists and locals alike.


Revolutionizing the Digital Experience for a Leader in Automotive

Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Northern Arc Capital

A Complete User Portal Transformation

BORN was approached to conduct a digital transformation of the UX and UI for its current borrower portal, leading to overall improved CX.


Crafting a Refined eCommerce Experience for a Luxury Jeweler

An immersive site with rich product detail and striking editorial content perfectly replicated the in-store luxury experience.

Penguin Random House

Defining an Author Portal

BORN was approached to develop an Author Portal in order to consolidate all its authors data into one central repository.

Merle Norman

Taking Beauty On-The-Go

Creating an eCommerce experience for customers to strengthen relationships and boost franchisees’ sales.


Expanding a D2C Intimate-Wear Offering

Learn how a redesign led to improved user experience and a more immersive customer journey.


Defining and Improving Process Efficiencies

We created a long-term strategy to shift Airbus’s business toward the seamless integration of digital and physical aspects of their business.

British Airways

Strengthening the NPS for a Global Airline

British Airways sought an improvement on their Net Promoter Scores to protect their market share.


Streamlining the Online Banking Experience

To engage new and existing customers, Scotiabank looked to create a new digital experience that would better empower the user.


Redefining the B2B Experience

Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.

Fraser Hart

Reimagining Digital Strategy

Fraser Hart sought our help to reimagine their digital presence through unique integrations, personalization attributes, special features, and more.

BORN XDS Case Studies

Our case studies span industries, and all B2B and B2C verticals. Explore visionary experience design along with transformative solutions for any technical challenge.