BORN Group (, an award winning digital agency with a focus on customer experience and enterprise commerce solutions, is pleased to announce Minna Rhee, as Managing Director for North America. In this capacity, Rhee will provide strategic leadership to the firm as they continue their success in the region and expand upon their existing service offerings.

 ‘BORN has such a great track record building award winning solutions with so many impressive clients. I’m excited to be a part of the team and help guide BORN as we reach our next level of success,’ adds Minna Rhee, Managing Director at BORN Group. 

Rhee brings over 20 years of experience and knowledge in the digital transformation space with expertise in marketing, adapting growth through data and analytics, product and service innovation along with competency improvements. In her previous role she served as the CRO at a large agency. Prior to this, Rhee served in various leadership roles including CEO, CDO and more and her agency experience with Razorfish and Organic will serve BORN and its clients well. In addition, Rhee received her MBA from the Wharton School at University of Pennsylvania after earning her undergraduate degree from Harvard University. 

Seb Murphy, CFO of BORN Group stated, ‘Minna is a fantastic addition to the BORN team. This is an exciting time in our industry with new challenges and opportunities. Minna’s experience will further BORN’s ability to adapt and grow for the future.’

Dilip Keshu, CEO of BORN Group adds, ‘BORN was acquired by Tech Mahindra, a very large company with 130,000 employees from 37 nationalities speaking 18 languages and serving clients in 90 countries. With access to some 1,000 clients of Tech Mahindra, we felt we needed to gear up to handle the ambitious scale of our aspiration for growth. Minna is just the sort of person we need.’