Through this partnership, ABeam Consulting and BORN Group will provide a total service that covers business consulting needs such as concept formulation and business planning, creative needs, and also implementation and maintenance operation support. Our first offering will support our Japanese clients in launching a new UX centric eCommerce Business and accelerate Digital Transformation (DX) within their organization.

Service Overview
By combining ABeam Consulting’s depth of knowledge in our client’s businesses in Japan and Asia, and BORN’s strong experience management and enterprise commerce track record with top global eCommerce corporations, we will provide a one-stop service to support launching our client’s eCommerce business.

Service Features

Maximizing launch velocity with BORN Group’s eCommerce digital assets
BORN Group possesses a wide range of digital assets, ranging from over 500+ digital transformations across 40 end markets and custom developed functions, design templates, accelerators & services, each designed for specific industry use cases. These digital assets enable our clients to rapidly launch their eCommerce business from scratch, while incorporating the latest design trends and eCommerce functions.

Support of major eCommerce platforms
Our services and digital assets work on major eCommerce platforms (Adobe Commerce Cloud® , Salesforce Commerce Cloud and SAP C/4HANA® ). Our experienced consultants with depth and breadth of expertise can support our clients on every platform, unburdening our clients from having to compare platforms and capable vendors themselves.

Experienced consultants to manage your launch from Business and Technical perspectives
ABeam Consulting’s consultants who are well versed in business management and Japanese business operations, can support our client’s eCommerce business not only for concept formulation and pure business topics, but for technical complexities such as architectural grand design and platform linkage with the client’s core business systems. Our depth and breadth of experience, combined with our digital assets enable the global launch of a sophisticated eCommerce business that can be deployed in as quickly as 3 months.

The eCommerce market in Japan has developed mainly from major marketplaces capable of attracting customers. However, an increasing number of corporations are strengthening their eCommerce business to enforce enhanced customer experience, branding and marketplace fees. However, the rapid commercialization of eCommerce businesses has proven to be complex due to lacking in-house resources and absent knowledge, combined with the burden of managing multiple vendors at multiple stages of the launch.
In today’s dynamic market where diverse changes frequently occur, many corporations are strengthening their e-commerce businesses in search of new business opportunities, and corporations are required to be ever swift and versatile in launching their eCommerce business to gain and maintain a competitive advantage.

Further Services
ABeam Consulting and BORN Group will continue collaborating to launch a diverse portfolio of services within the eCommerce area, such as Customer Experience (CX) Management Advisory Services and Creative Services.

Other Information
・Pricing JPY 10M+ (depending on project)
・Service start date February 2020
・Target Corporations Japanese Corporations considering the launch of an eCommerce business (eCommerce division or Marketing division)’
・Target Revenue 1 Billion JPY

About BORN Group:

BORN Group is an award-winning global agency that focuses on Enterprise Commerce and Experience Design. It is a Tech Mahindra company 

With over 500 digital transformations under its belt in over 20 end markets covering B2B and B2C segments, it is one of the largest independent agencies in the customer and brand experience space with offices and operations in 8 countries. The company combines 10 specialisms to produce high-performing digital assets – creative design, content production, commerce enablement, cloud deployments, integrations, consulting, conversion rate optimization, digital marketing, analytics, and multi-channel cohesion. Learn more at

About ABeam Consulting:

ABeam Consulting provides business transformation services that create strategic advantage, improve business processes, leverage technology innovation, and enhance organizational performance for leading multinational and domestic companies worldwide. ABeam partners with clients to diagnose and solve their real challenges with solutions that combine industry and operational best practices with technical expertise. Pragmatic approaches ensure that clients gain measurable value more quickly. Headquartered in Tokyo, ABeam’s 6,000 professionals serve more than 700 clients throughout Asia, the Americas and Europe. For more information, please visit