
Client
Penhaligon’s
Client
Penhaligon’s
Project
Photography
Industry
Accessories
B2C
Luxury
Services
Art Direction
Creative Direction
Photography
Production
Retouching

Background
Penhaligon’s is a British perfume house founded in the 1860s by William Henry Penhaligon, appointed Court Barber and Perfumer to Queen Victoria. Today, Penhaligon’s (part of PUIG) is still crafting exquisite perfumes that capture the essence of British elegance and refinement.Business Objective
Over the years, Penhaligon’s collaborated with several agencies and photographers. As a consequence, all its visuals, produced at different moments in time, were following very varied styles. The website and online catalogue lacked consistency and appeared as a patchwork of very contrasting images.The Challenge
No consistency between the existing photography, with varied content that had been shot without any continuity and many variations in terms of shadow, angle, light etc… The initial project required to reshoot over 1,000 shots on a tight production schedule of 15 days. The new assets needed to reflect the new brand identity and work harmoniously with the new Campaign in terms of style, colour palettes, visual guidelines etc.


Creative Objective
Penhaligon’s was aiming to elevate its digital presence, to match the quality of its creations and showcase modern elegance. Penhaligon’s reached out to BORN to redefine the visual signature of its online catalogue, by introducing new rules and guidelines that would consolidate the aesthetic of the brand, while insuring more visual consistency.