Client
YSL
Client
YSL
Project
Yves Saint Laurent Photography
Industry
B2C
Beauty
Luxury
Services
Art Direction
Content and Creative
Photography
Background
Yves Saint Laurent Beauté is the cosmetic line of the eponymous Parisian couture brand. Established in 1964, it offers a range of products across make-up, perfume, skincare, nail care, and men’s grooming products. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauté continues its unbridled love affair with women to create, shape and develop modernity.The Challenge
Requirement for high volumes of product photography, with a combination of models and still life – within one day.Solution Highlights
Running multiple sets at the same time with additional resource to maximise model usage and content output.
Mobile optimised assets for social media
All the visuals created for this campaign were both destined to point of sale and social, which BORN needed to take into consideration when creating its compositions.
Complemented product & setting
The team shot products on different backgrounds, playing with a palette of clear colours and textures as well as reflective perspex blocks, which would nicely complement the product and offered more variations to the online catalogue.
BORN added some soft-gel colour effects in post-production to add more depth and volumes to the visual, for a more elevated look.
