Client
Nestlé Purina
Project
Just Right
Industry
Consumer Packaged Goods
Services
Brand Experience (Bx)
Customer Experience (Cx)
Strategy and Consulting
Background
Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.Brief
Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.Goals
Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.Challenge
One of the unique challenges that emerged when building the site was cultivating new branding guidelines under tight time constraints. By collaborating with the Just Right team, BORN worked hand-in-hand to carefully iterate branding gaps for the site and create a new user experience.
Exceptional Personalization
Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.Cultivating Individual Relationships
The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.
Focused Variables
Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.
Headless Experience
The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.
Experience
The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.Building Over Time
In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.Long-Term Impact
Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.Next Case Study
Client
Nestlé Purina
Project
Just Right
Industry
B2B
B2C
Consumer Packaged Goods
Services
Brand Experience (Bx)
Commerce Enablement
Customer Experience (Cx)
Background
Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.Brief
Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.Goals
Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.Challenge
One of the unique challenges that emerged when building the site was cultivating new branding guidelines under tight time constraints. By collaborating with the Just Right team, BORN worked hand-in-hand to carefully iterate branding gaps for the site and create a new user experience.
Exceptional Personalization
Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.Cultivating Individual Relationships
The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.
Focused Variables
Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.
Headless Experience
The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.
Experience
The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.Building Over Time
In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.Long-Term Impact
Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.Next Case Study
Client
Nestlé Purina
Project
Just Right
Industry
B2C
Luxury
Retail & Consumer Products
Services
Brand Experience (Bx)
Experience Management
Service Design
Background
Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.Brief
Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.Goals
Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.Challenge
With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.
Cultivating Individual Relationships
The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.
Focused Variables
Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.
Cultivating the Experience
We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.
Headless Experience
The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.
Experience
The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.Building Over Time
In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.Long-Term Impact
Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.Next Case Study
Brand Experience (Bx)
Every brand has to adapt to stay ahead.
Creating a memorable brand experience requires an exceptional strategy built on user research. By combining experience strategy, technology, and business transformation, we’re able to deliver aspirational brand experiences to our clients across all touchpoints.
We focus on creating experiences that adapt to your users’ needs, always putting them at the center of everything we do.
Related Services
eCommerce
Building intuitive, useful and accessible eCommerce solutions that power the transaction.
eCommerce
Customer Experience (CX)
CX is a key differentiator in commerce, and its mastery is something we consider essential in the new digital economy.
Customer Experience (CX)
Data Science & Experience
Instilling data-driven intelligence across organizations to accelerate performance.
Data Science & Experience (Dx)
Client
Nestlé Purina
Project
Just Right
Industry
B2C
Fashion
Retail & Consumer Products
Services
Brand Experience (Bx)
Commerce Enablement
Customer Experience (Cx)
Background
Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.Brief
Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.Goals
Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.Mobile-first approach
Cross-device capabilities ensured a consistently engaging experience.
Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.
Bold Evolutions
Striking imagery and daring design encouraged fashion-forward users to engage and act.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
future-proof development
Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.
Exceptional Personalization
Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.
Cultivating Individual Relationships
The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.
Focused Variables
Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.
Fastrack
Effortlessly Cool. Always Irreverent.Next Case Study – Tata Cliq
Client
Nestlé Purina
Project
Just Right
Industry
B2C
Fashion
Services
Brand Experience (Bx)
Innovation
Research
Strategy and Consulting
Background
Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.Brief
Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.Goals
Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.
