Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Fashion
Services
Brand Experience (Bx)
Customer Experience (Cx)
Innovation
Research
Strategy and Consulting
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Fashion
Services
Accelerators
Brand Experience (Bx)
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Solution
BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.Long-term value
By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
Consumer Packaged Goods
Services
Brand Experience (Bx)
Customer Experience (Cx)
Strategy and Consulting
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Solution
BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.Long-term value
By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2B
B2C
Consumer Packaged Goods
Services
Brand Experience (Bx)
Commerce Enablement
Customer Experience (Cx)
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Solution
BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.Long-term value
By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Luxury
Retail & Consumer Products
Services
Brand Experience (Bx)
Experience Management
Service Design
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Challenge
With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.
Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Cultivating the Experience
We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.
Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Solution
BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.Long-term value
By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
Consumer Packaged Goods
Services
Brand Experience (Bx)
Content and Creative
Customer Experience (Cx)
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Solution
BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.Long-term value
By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Fashion
Retail & Consumer Products
Services
Brand Experience (Bx)
Commerce Enablement
Content and Creative
Customer Experience (Cx)