Client

Nestlé Purina

Project

Just Right

Industry

Consumer Packaged Goods

Services

Brand Experience (Bx)

Customer Experience (Cx)

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Challenge

One of the unique challenges that emerged when building the site was cultivating new branding guidelines under tight time constraints. By collaborating with the Just Right team, BORN worked hand-in-hand to carefully iterate branding gaps for the site and create a new user experience.

Exceptional Personalization

Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.

Cultivating Individual Relationships

The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.

Focused Variables

Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.

Headless Experience

The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
Client

Nestlé Purina

Project

Just Right

Industry

B2B

B2C

Consumer Packaged Goods

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Challenge

One of the unique challenges that emerged when building the site was cultivating new branding guidelines under tight time constraints. By collaborating with the Just Right team, BORN worked hand-in-hand to carefully iterate branding gaps for the site and create a new user experience.

Exceptional Personalization

Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.

Cultivating Individual Relationships

The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.

Focused Variables

Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.

Headless Experience

The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
Client

Nestlé Purina

Project

Just Right

Industry

B2C

Luxury

Retail & Consumer Products

Services

Brand Experience (Bx)

Experience Management

Service Design

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Challenge

With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.

Cultivating Individual Relationships

The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.

Focused Variables

Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.

Cultivating the Experience

We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.

Headless Experience

The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.

Brand Experience (Bx)

Every brand has to adapt to stay ahead.

Creating a memorable brand experience requires an exceptional strategy built on user research. By combining experience strategy, technology, and business transformation, we’re able to deliver aspirational brand experiences to our clients across all touchpoints.

We focus on creating experiences that adapt to your users’ needs, always putting them at the center of everything we do.

 

Research & Experience Strategy

The north star for the industry.

Research and testing is a critical component of our strategy. Our research practice helps brands develop a deeper understanding of what motivates their target audience, while testing helps spark innovations and validate solutions.

Research & Experience Strategy

Technology Strategy

Uniting marketing with technology to drive innovation.

Technology Strategy sits at the core of what we do, from product roadmaps to platform selection. BORN will guide you to create the best possible technology stack to fit your current and future business goals for your brand. Our experts are certified across all major platforms, and with over 15 years of consulting expertise, we’re able to align your technological requirements with the best solution to create an optimal brand experience.

Technology Strategy

Business Transformation

The only thing constant is change.

Any brand that isn’t constantly evolving with technology is competitively behind. Our Business Transformation practice supports our full technology stack, leveraging emerging technologies and innovative process design to help your brand grow.

Business Transformation

Related Services

eCommerce

Building intuitive, useful and accessible eCommerce solutions that power the transaction.
eCommerce

Customer Experience (CX)

CX is a key differentiator in commerce, and its mastery is something we consider essential in the new digital economy.
Customer Experience (CX)

Data Science & Experience

Instilling data-driven intelligence across organizations to accelerate performance.
Data Science & Experience (Dx)
Client

Nestlé Purina

Project

Just Right

Industry

B2C

Fashion

Retail & Consumer Products

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.
Mobile-first approach

Cross-device capabilities ensured a consistently engaging experience.

Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.

Bold Evolutions

Striking imagery and daring design encouraged fashion-forward users to engage and act.

Immersive PDPs

Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.

future-proof development

Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.

Exceptional Personalization

Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.

Cultivating Individual Relationships

The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.

Focused Variables

Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.

Fastrack

Effortlessly Cool. Always Irreverent.
Client

Nestlé Purina

Project

Just Right

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Innovation

Research

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
Client

Nestlé Purina

Project

Just Right

Industry

B2C

Retail & Consumer Products

Services

Brand Experience (Bx)

Customer Experience (Cx)

Innovation

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Bold Evolutions

Striking imagery and daring design encouraged fashion-forward users to engage and act.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.