Client
Milk Makeup
Client
Milk Makeup
Project
eCommerce Implementation
Industry
Beauty & Healthcare
Services
Commerce Enablement
Customer Experience (Cx)
Background
Milk Makeup was growing so quickly that within a year of their initial site launch they had outgrown their pre-existing platform. Upon coming to BORN, Milk Makeup sought not only a re-platform but a design overhaul that would keep their digital solution relevant and scalable for future-proof growth.Brief
BORN leveraged Salesforce Commerce Cloud to create a digital platform that showcased Milk’s immersive content and unique brand aesthetic while improving the overall usability of the site to ultimately increase conversions. SFCC was the platform of choice to due to its unparalleled integration flexibility, scalability and seamless promotion management capabilities that are included within the business manager tool.Goals
Building on SFCC’s native capabilities, BORN created a custom-built shoppable video player that allows users to shop directly from branded lifestyle videos. This feature encourages visitors to convert when they are at their most informed, engaged, and inspired. The end result is an experience-rich ecosystem of micro-interactions that deliver functionality, information, and personality throughout the entire website. Through our work with clients like Milk Makeup, we’ve been recognized as a top Salesforce Development Company on DesignRush.Client
Lindt & Sprüngli
Project
Lindt & Sprüngli Replatform and Redesign
Industry
Retail & Consumer Products
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Lindt & Sprüngli AG, more commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known globally for its chocolate truffles and chocolate bars, among other sweets.Brief
Lindt sought assistance in creating a new Commerce and Content ecosystem, which needed to be deployed in more than 20 countries and supporting several languages.Goals
Lindt looked to create a visually engaging environment on Magento 2 to support products from both a marketing and sales perspective. A strong strategy was needed to elevate the product presentation and build a strong link to the rich content.Challenge
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.A Complete Integration
BORN created 5 transactional websites with localized ERP (SAP), stock, warehouse, courier & order tracking integrations. 15 non-transactional websites were added, ensuring that it would be easy to change to transactional in the future.
Global Personalization
A global solution was created for product personalization allowing users to create gifts and unique treat combinations based on their preferences.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.
Next Case Study – Sour Patch Kids
Client
Lindt & Sprüngli
Project
Lindt & Sprüngli Replatform and Redesign
Industry
Manufacturing
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Lindt & Sprüngli AG, more commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known globally for its chocolate truffles and chocolate bars, among other sweets.Brief
Lindt sought assistance in creating a new Commerce and Content ecosystem, which needed to be deployed in more than 20 countries and supporting several languages.Goals
Lindt looked to create a visually engaging environment on Magento 2 to support products from both a marketing and sales perspective. A strong strategy was needed to elevate the product presentation and build a strong link to the rich content.Challenge
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.A Complete Integration
BORN created 5 transactional websites with localized ERP (SAP), stock, warehouse, courier & order tracking integrations. 15 non-transactional websites were added, ensuring that it would be easy to change to transactional in the future.
Global Personalization
A global solution was created for product personalization allowing users to create gifts and unique treat combinations based on their preferences.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.
The Result
‘The Elementis transformation will provide exceptional access, transparency and efficiencies to customers, visitors and employees. To that end, it was paramount to address our web presence and create a modern portal. BORN’s thought leadership was helpful establishing strategic roadmaps for various visiting personas identified and assisting the creation of desired feel and tone.’ — Greg Bellotti, Vice President/CIO, Elementis
Client
Scotiabank
Client
Scotiabank
Project
Global Compliance Strategy
Industry
B2C
Banking & Financial Services
Services
Customer Experience (Cx)
Background
The Bank of Nova Scotia often referred to as Scotiabank, is a Canadian multinational banking and financial services company.Brief
BORN’s sister and parent company, Bio Agency and Tech Mahindra, were leveraged by leading financial services company, Scotiabank, to achieve global compliance for their existing Global Banking & Markets client population and create new digital experiences that would empower the user.Goals
Keeping the customer at the heart of the process to ultimately empower the transaction and built the foundation for a long-term relationship.Challenge
Constantly changing policies and political impacts requiring remediation to thousands of clients made this a challenging project.
Strategic Transformation
We were able to deploy a digital mortgage lending tool, eHome, that would allow users to streamline the mortgage lending process through an efficient digitalized portal.
Solutions
Multiple customized solutions along with the digitization of the brand’s mortgage application were deployed in order to streamline and improve experiences.Outcome
Scotiabank was able to achieve cost transformation by drastically reducing mortgage acquisition costs and passing on the benefits to the customer through fair and transparent pricing. In addition, we were able to put customer experience at the center of the process to ultimately empower the transaction and build a foundation of trust. Finally, with the creation of eHome, we were able to create a unique and streamlined digitalized mortgage experience.Long-Term Value
All-in-all, through the improvement of various facets of Scotiabanks digital business, we were able to transform their solutions while also adhering to relevant global compliances.Next Case Study – Chubb
Client
British Airways
Client
British Airways
Project
Redefining Air Travel Experience
Industry
Aerospace
B2C
Services
Customer Experience (Cx)
Background
British Airways is the flagship airline of the United Kingdom, based out of London, England. They’re a full-service airline with a global network of airports running year-around.Brief
BORN Group’s sister company, BIO Agency, was tasked to improve BA’s Net Promoter Scores (a client’s willingness to recommend their product) and protect their market share.Summary
Our goal was to reimagine how passengers interact with British Airways and ultimately improve their overall experience with the reimagination of the brand’s mobile app and digital presence.Challenge
The solution needed to exist as a source of truth for travelers looking to contact British Airways, make adjustments to existing reservations, and more. It was critical that we understood each and every use case to meet travelers at every touchpoint of their journey.Strategic Transformation
We carried out extensive customer research and reimagined BA’s service model to identify pain points and make necessary changes and streamline through digitization.
Solutions
We were able to reimagine the travel experience with an intuitive digital solution that would make interactions easier and ultimately, increase customer retention.Outcome
After interviewing over 200 customers, we were able to pinpoint customer needs and wants, to create an app that would carry British Airways into the future. The app includes timeline features for the customer’s flight plan, real-time travel information, personalized wayfinding, and digital boarding passes.Long-Term Value
With this project, British Airways perpetuated their motto of ‘To Fly, To Serve,’ with a digital solution that would support and empower their customers.Next Case Study – Changi Airport Group
Client
Airbus
Client
Airbus
Project
Connected Factory Solutions
Industry
Aerospace
Services
Customer Experience (Cx)
Background
As a leader in the aerospace sector, Airbus designs, manufactures, and delivers aircrafts spanning commercial aircrafts, helicopters, defense, and space.Brief
With Airbus’ goal of building the factory of the future, our team laid out a long-term strategy that would shift their business toward seamless integration of digital and physical aspects of their business.Goals
The goals for this build were to develop an end-to-end dynamic workflow management system and machine process monitoring solution to improve process efficiency and increase the effectiveness of equipment.Challenge
We had to operate with two parallel implementation tracks, one included machine connectivity & analytics solution, and the other was the implementation of a Manufacturing Execution System (MES).
Strategic Transformation
We conducted a gap-analysis assessment to identify improvement areas and subsequently executed a Proof of Concept (PoC) to help Airbus understand the benefits and features of various solutions and advanced analytics.
