Founded in 1907, Hillyard is a leading manufacturer and distributor of cleaning and hygiene solutions. In 2010, Hillyard expanded its manufacturing capabilities by building an FDA-inspected manufacturing facility to support its growing skincare business. They later acquired RoVIC, a major east coast janitorial supply distributor.
Brief
Hillyard’s commercial expansion had outpaced its existing digital presence. To better serve users and enable future growth, they sought an eCommerce overhaul.
Goals
Our objective was to evaluate the existing Hillyard site for eCommerce functionality, performance, and design aesthetics before migrating to the SAP CX platform. Hillyard wanted a robust eCommerce solution that could double as a foundation for future business growth, along with specific B2B functionality that comes with SAP CX out-of-the-box.
Telling the Story
Hillyard is a leader in sustainable cleaning solutions, so it was important we included rich brand content throughout the site to educate both new and returning users on the company’s vision and values.
Challenge
Maintaining the harmony between the back and front office proved to be a difficult task, with legacy data and ERP systems that had to be integrated.
Order Management Integration
One of the most engaging features added to the build was our Order Management integration. We helped Hillyard track orders, define shipping methods and return processes, complement their ERP order management, and establish visibility to orders for customers.
Results
The SAP CX platform implementation proved to be the centerpiece of the build. BORN conducted a reusability audit of designs to ensure modularity and maintainability, while also aligning innovative front-end design with back-end systems to create a holistic site that could be scalable with further growth. The site earned immediate ROI on its rollout. Hillyard is now regarded as one of the most advanced on the SAP CX platform thanks to its headless integration.
Founded in 1907, Hillyard is a leading manufacturer and distributor of cleaning and hygiene solutions. In 2010, Hillyard expanded its manufacturing capabilities by building an FDA-inspected manufacturing facility to support its growing skincare business. They later acquired RoVIC, a major east coast janitorial supply distributor.
Brief
Hillyard’s commercial expansion had outpaced its existing digital presence. To better serve users and enable future growth, they sought an eCommerce overhaul.
Goals
Our objective was to evaluate the existing Hillyard site for eCommerce functionality, performance, and design aesthetics before migrating to the SAP CX platform. Hillyard wanted a robust eCommerce solution that could double as a foundation for future business growth, along with specific B2B functionality that comes with SAP CX out-of-the-box.
Challenge
Stylist still wanted to retain its print edition, so their digital content had to be harmonious in tone of voice as well as overall style and aesthetics.
Strategy & Insight
With the execution of an effective content management tool, Stylist was able to take its first steps into digital publishing while still remaining true to their print heritage.
Solutions
BORN implemented its new content production tool, Cito, to handle Stylist’s requirements. Cito takes the final editorial copy and images directly from the source and applies predefined style guidelines to align with the print edition.
Outcome
Readers are now able to consume Stylist’s content on the move as well as in the comfort of their homes or offices. Our content management tool, Cito, ensures bite-size content is delivered on mobile, tablet, or desktop.
Long-Term Value
A gradual migration to a digital-first initiative enabled Stylist to measure and analyze its content performance, delivering insightful metrics for informed decisions around future content deployment.
TABASCO® brand products are made by McIlhenny Company, founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana. The recipe for TABASCO® Original Red Pepper Sauce has since been passed down for generations and has become an iconic food staple.
Brief
Tabasco was seeking a build with Magento 2 software to streamline order information and communicate more effectively with its Oracle software. The brand also sought to expand brand awareness and reach new customers.
Goals
Drive users to a fresh storefront where they can explore the entire product catalog, all while learning new ways to use their favorite hot sauce. Create a flexible and modern eCommerce solution that is easy to maintain.
Challenge
While Tabasco has become a shelf staple in pantries, most consumers grab a bottle from their local grocer without realizing they can explore the creative sauces, unique gifts, and branded Tabasco gear on its online store.
Building Foundations
Sleek and simple modules allow for easy mixing and matching to create custom templates.
Spicing Things Up
Filtering and sorting products can make wayfinding easier for users. Breaking down a nuanced product offering by Scoville units, bottle sizes, and sauces allows users to explore and refine to meet their needs.
Creating the Experience
BORN relied on best practices, user research, and visual design to create a solid eCommerce experience that will — much like Tabasco — stand the test of time.
The Results
Our focus was two-fold. We re-platformed Tabasco and set up a modular design system based on minimal templates. We then created an experience that allowed users to purchase Tabasco goods directly from the source, cutting out the middle man and maximizing ROI.
Founded in 1907, Hillyard is a leading manufacturer and distributor of cleaning and hygiene solutions. In 2010, Hillyard expanded its manufacturing capabilities by building an FDA-inspected manufacturing facility to support its growing skincare business. They later acquired RoVIC, a major east coast janitorial supply distributor.
Brief
Hillyard’s commercial expansion had outpaced its existing digital presence. To better serve users and enable future growth, they sought an eCommerce overhaul.
Goals
Our objective was to evaluate the existing Hillyard site for eCommerce functionality, performance, and design aesthetics before migrating to the SAP CX platform. Hillyard wanted a robust eCommerce solution that could double as a foundation for future business growth, along with specific B2B functionality that comes with SAP CX out-of-the-box.
Strategy and Insight
We combined insight-driven CX and strategy frameworks to deliver the best outcomes. Our agile delivery process involved two-week sprints that allowed for continuous delivery and improvements.
Order Management Integration
One of the most engaging features added to the build was our Order Management integration. We helped Hillyard track orders, define shipping methods and return processes, complement their ERP order management, and establish visibility to orders for customers.
Solutions
Combining strategy, customer research, and behavioral science, our team redefined Vodafone NZ’s service design as well as its customer journey approach and format.
Outcome
Our accelerator methodologies delivered a customer-centric approach at speed. Vodafone NZ was able to apply a catalog of behavioral nudges to review their current user journeys.
Long-Term Value
Vodafone NZ is now in a leading position for the best in design standards. This initiative promoted ownership and utilization of customer insights to create a shared understanding across the business.
Founded in 1907, Hillyard is a leading manufacturer and distributor of cleaning and hygiene solutions. In 2010, Hillyard expanded its manufacturing capabilities by building an FDA-inspected manufacturing facility to support its growing skincare business. They later acquired RoVIC, a major east coast janitorial supply distributor.
Brief
Hillyard’s commercial expansion had outpaced its existing digital presence. To better serve users and enable future growth, they sought an eCommerce overhaul.
Goals
Our objective was to evaluate the existing Hillyard site for eCommerce functionality, performance, and design aesthetics before migrating to the SAP CX platform. Hillyard wanted a robust eCommerce solution that could double as a foundation for future business growth, along with specific B2B functionality that comes with SAP CX out-of-the-box.
Mobile-first approach
Cross-device capabilities ensured a consistently engaging experience.
Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.
Challenge
Maintaining the harmony between the back and front office proved to be a difficult task, with legacy data and ERP systems that had to be integrated.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
future-proof development
Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.
Strategy & Insight
With the execution of an effective content management tool, Stylist was able to take its first steps into digital publishing while still remaining true to their print heritage.
Solutions
BORN implemented its new content production tool, Cito, to handle Stylist’s requirements. Cito takes the final editorial copy and images directly from the source and applies predefined style guidelines to align with the print edition.
Outcome
Readers are now able to consume Stylist’s content on the move as well as in the comfort of their homes or offices. Our content management tool, Cito, ensures bite-size content is delivered on mobile, tablet, or desktop.
Founded in 1907, Hillyard is a leading manufacturer and distributor of cleaning and hygiene solutions. In 2010, Hillyard expanded its manufacturing capabilities by building an FDA-inspected manufacturing facility to support its growing skincare business. They later acquired RoVIC, a major east coast janitorial supply distributor.
Brief
Hillyard’s commercial expansion had outpaced its existing digital presence. To better serve users and enable future growth, they sought an eCommerce overhaul.
Goals
Our objective was to evaluate the existing Hillyard site for eCommerce functionality, performance, and design aesthetics before migrating to the SAP CX platform. Hillyard wanted a robust eCommerce solution that could double as a foundation for future business growth, along with specific B2B functionality that comes with SAP CX out-of-the-box.
Staying True to the Brand
We completely revamped the visual experience on site, making it feel more updated and true to the CPS CHAPS brand, whose mission is to empower the spirit that makes their customers unique.
The Challenge
The previous site experience lacked mobile-friendliness, so it was imperative for us to take a mobile-first approach to the redesign. UI & UX were not consistent across all pages, leading to low site traffic.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
Strategy & Insight
With the execution of an effective content management tool, Stylist was able to take its first steps into digital publishing while still remaining true to their print heritage.
Founded in 1907, Hillyard is a leading manufacturer and distributor of cleaning and hygiene solutions. In 2010, Hillyard expanded its manufacturing capabilities by building an FDA-inspected manufacturing facility to support its growing skincare business. They later acquired RoVIC, a major east coast janitorial supply distributor.
Brief
Hillyard’s commercial expansion had outpaced its existing digital presence. To better serve users and enable future growth, they sought an eCommerce overhaul.
Goals
Our objective was to evaluate the existing Hillyard site for eCommerce functionality, performance, and design aesthetics before migrating to the SAP CX platform. Hillyard wanted a robust eCommerce solution that could double as a foundation for future business growth, along with specific B2B functionality that comes with SAP CX out-of-the-box.
Mobile-first approach
Cross-device capabilities ensured a consistently engaging experience.
Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.
Immersive PDPs
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
future-proof development
Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.
Solutions
BORN implemented its new content production tool, Cito, to handle Stylist’s requirements. Cito takes the final editorial copy and images directly from the source and applies predefined style guidelines to align with the print edition.
Outcome
Readers are now able to consume Stylist’s content on the move as well as in the comfort of their homes or offices. Our content management tool, Cito, ensures bite-size content is delivered on mobile, tablet, or desktop.
