Unilever, the Anglo-Dutch consumer goods company, has been operational in the Latin American market for more than 85 years. It has a strong route to market in Argentina, however, their large network of distributors and retailers had largely relied on traditional offline channels to conduct their business.
Brief
Unilever sought a feature-rich B2B eCommerce platform to help small and large retailers across Argentina manage their distributor orders more efficiently online.
Goals
Increase coverage of stores being serviced by distributors. Add new stores to their client portfolio. Increase frequency of orders and reduce operational costs. Create more flexibility to offer advanced promotions as business needs evolved.
Merging online and offline
Our solution focused on bringing the distributor-retailer relationship online.
The traditional business model was transformed into a seamless B2B digital experience–from registration to distributor-specific catalogs, pricing, and order fulfillment.
Strategy & Insight
BORN conducted a technical and creative discovery with the business teams of Unilever Argentina to define key priorities and user personas, which underpinned the intuitive site design.
Powered by Adobe Commerce Cloud
The solution was built on Adobe Commerce Cloud B2B Enterprise Cloud 2.3.1 and included a Land of Coder extension to support multi-distributor catalogs. Order fulfillment is powered by 3P integrations with each Distributor’s ERP.
After Launch Support
BORN ensured the online distributor-retailer relationship continued to strengthen with ongoing support, including website monitoring, solution support and maintenance, and incident management.
Unilever, the Anglo-Dutch consumer goods company, has been operational in the Latin American market for more than 85 years. It has a strong route to market in Argentina, however, their large network of distributors and retailers had largely relied on traditional offline channels to conduct their business.
Brief
Unilever sought a feature-rich B2B eCommerce platform to help small and large retailers across Argentina manage their distributor orders more efficiently online.
Goals
Increase coverage of stores being serviced by distributors. Add new stores to their client portfolio. Increase frequency of orders and reduce operational costs. Create more flexibility to offer advanced promotions as business needs evolved.
The Challenge
Tetley’s previous solution was unable to deliver on their customers’ demands due to poor user experience, less than desirable photography, and lack of mobile responsiveness.
Merging online and offline
Our solution focused on bringing the distributor-retailer relationship online.
The traditional business model was transformed into a seamless B2B digital experience–from registration to distributor-specific catalogs, pricing, and order fulfillment.
Strategy & Insight
BORN conducted a technical and creative discovery with the business teams of Unilever Argentina to define key priorities and user personas, which underpinned the intuitive site design.
On-Brand Content
Customer education was important to Tetley, so BORN created content-rich landing pages that showcased their brand pillars, such as their commitment to sustainability.
The World Of Tetley
We brought Tetley products to life by including easy-to-scan recipes, rich product pages, educational videos, digital campaigns, and more.
The Results
We transformed the entire digital experience, re-platforming Tetley onto a scalable eCommerce solution that unified their online channels, geographies, and sales goals.
Unilever, the Anglo-Dutch consumer goods company, has been operational in the Latin American market for more than 85 years. It has a strong route to market in Argentina, however, their large network of distributors and retailers had largely relied on traditional offline channels to conduct their business.
Brief
Unilever sought a feature-rich B2B eCommerce platform to help small and large retailers across Argentina manage their distributor orders more efficiently online.
Goals
Increase coverage of stores being serviced by distributors. Add new stores to their client portfolio. Increase frequency of orders and reduce operational costs. Create more flexibility to offer advanced promotions as business needs evolved.
Strategy & Insight
BORN conducted a technical and creative discovery with the business teams of Unilever Argentina to define key priorities and user personas, which underpinned the intuitive site design.
End-to-End Services
Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.
Creating Business Value
BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.
Results
BORN successfully implemented SAP Hybris for this client and is considered to be a landmark case study in B2B2C.
Unilever, the Anglo-Dutch consumer goods company, has been operational in the Latin American market for more than 85 years. It has a strong route to market in Argentina, however, their large network of distributors and retailers had largely relied on traditional offline channels to conduct their business.
Brief
Unilever sought a feature-rich B2B eCommerce platform to help small and large retailers across Argentina manage their distributor orders more efficiently online.
Goals
Increase coverage of stores being serviced by distributors. Add new stores to their client portfolio. Increase frequency of orders and reduce operational costs. Create more flexibility to offer advanced promotions as business needs evolved.
Challenge
Having two brands live together on one site meant all brand communication, product presentation, and collaboration documentation had to be carefully considered. DIESEL needed a comprehensive design system that would support the architecture and product database.
Results
BORN successfully implemented SAP Hybris for this client and is considered to be a landmark case study in B2B2C.
End-to-End Services
Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.
Creating Business Value
BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.
With the vast assortment of jeans, clothing, shoes, and accessories, DIESEL.com had to leverage mobile-first design in order to deliver campaign content and product offers to a large number of users on a global scale.
Improving Engagement
Campaign images and content creation often become an afterthought when a brand implements a new commerce platform. In DIESEL’s case, their distinct tone of voice and powerful campaign imagery were amplified throughout the commerce funnel in order to actively re-engage the brand’s audience.
Increasing Sales
The new digital flagship successfully merged DIESEL’s dynamic image and video creation with their product offer. Improved filtering methods provided clarity to their vast denim and jeans assortment, leading to an increase in sales.
Acquiring New Customers
DIESEL’s content creation calendar also found a harmonic new context within their revamped digital flagship, exciting and engaging an expansive base of users and fans across the globe.
Unilever, the Anglo-Dutch consumer goods company, has been operational in the Latin American market for more than 85 years. It has a strong route to market in Argentina, however, their large network of distributors and retailers had largely relied on traditional offline channels to conduct their business.
Brief
Unilever sought a feature-rich B2B eCommerce platform to help small and large retailers across Argentina manage their distributor orders more efficiently online.
Goals
Increase coverage of stores being serviced by distributors. Add new stores to their client portfolio. Increase frequency of orders and reduce operational costs. Create more flexibility to offer advanced promotions as business needs evolved.
The Challenge
Tetley’s previous solution was unable to deliver on their customers’ demands due to poor user experience, less than desirable photography, and lack of mobile responsiveness.
Strategy & Insight
BORN conducted a technical and creative discovery with the business teams of Unilever Argentina to define key priorities and user personas, which underpinned the intuitive site design.
End-to-End Services
Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.
Creating Business Value
BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.
Unilever, the Anglo-Dutch consumer goods company, has been operational in the Latin American market for more than 85 years. It has a strong route to market in Argentina, however, their large network of distributors and retailers had largely relied on traditional offline channels to conduct their business.
Brief
Unilever sought a feature-rich B2B eCommerce platform to help small and large retailers across Argentina manage their distributor orders more efficiently online.
Goals
Increase coverage of stores being serviced by distributors. Add new stores to their client portfolio. Increase frequency of orders and reduce operational costs. Create more flexibility to offer advanced promotions as business needs evolved.
Challenge
Having two brands live together on one site meant all brand communication, product presentation, and collaboration documentation had to be carefully considered. DIESEL needed a comprehensive design system that would support the architecture and product database.
Results
BORN successfully implemented SAP Hybris for this client and is considered to be a landmark case study in B2B2C.
End-to-End Services
Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.
Creating Business Value
BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.
With the vast assortment of jeans, clothing, shoes, and accessories, DIESEL.com had to leverage mobile-first design in order to deliver campaign content and product offers to a large number of users on a global scale.
Improving Engagement
Campaign images and content creation often become an afterthought when a brand implements a new commerce platform. In DIESEL’s case, their distinct tone of voice and powerful campaign imagery were amplified throughout the commerce funnel in order to actively re-engage the brand’s audience.
Increasing Sales
The new digital flagship successfully merged DIESEL’s dynamic image and video creation with their product offer. Improved filtering methods provided clarity to their vast denim and jeans assortment, leading to an increase in sales.
Acquiring New Customers
DIESEL’s content creation calendar also found a harmonic new context within their revamped digital flagship, exciting and engaging an expansive base of users and fans across the globe.
Unilever, the Anglo-Dutch consumer goods company, has been operational in the Latin American market for more than 85 years. It has a strong route to market in Argentina, however, their large network of distributors and retailers had largely relied on traditional offline channels to conduct their business.
Brief
Unilever sought a feature-rich B2B eCommerce platform to help small and large retailers across Argentina manage their distributor orders more efficiently online.
Goals
Increase coverage of stores being serviced by distributors. Add new stores to their client portfolio. Increase frequency of orders and reduce operational costs. Create more flexibility to offer advanced promotions as business needs evolved.
Challenge
Having two brands live together on one site meant all brand communication, product presentation, and collaboration documentation had to be carefully considered. DIESEL needed a comprehensive design system that would support the architecture and product database.
Results
BORN successfully implemented SAP Hybris for this client and is considered to be a landmark case study in B2B2C.
End-to-End Services
Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.
Creating Business Value
BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.
With the vast assortment of jeans, clothing, shoes, and accessories, DIESEL.com had to leverage mobile-first design in order to deliver campaign content and product offers to a large number of users on a global scale.
