Client
Himalayan Mineral Water
Client
Himalayan Mineral Water
Project
Himalayan Mineral Water Redesign & Replatform
Industry
B2B
Consumer Packaged Goods
Services
Commerce Enablement
Customer Experience (Cx)
Background
Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.Brief
BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand.Goals
Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.The Challenge
Tata Global Beverages chose BORN as its design and technology partner to build a unified website platform for its global premium water brand, Himalayan Mineral Waters. The platform needed to span four countries and enable Tata Global Beverages to manage a portfolio of regional and global websites to drive brand engagement, education, and eCommerce.
Our Approach
This project was driven by Tata Global Beverages’ vision which is founded on three pillars – Engagement, Education, and Sales. The initiative included leveraging Acquia Commerce for markets already driving online sales on their existing sites.
Thinking Ahead
BORN helped Tata Global Beverages create an eCommerce technology roadmap for other markets to start online sales in the near future.
Next Case Study – Tetley
Client
Himalayan Mineral Water
Client
Himalayan Mineral Water
Project
Himalayan Mineral Water Redesign & Replatform
Industry
B2C
Consumer Packaged Goods
Services
Commerce Enablement
Customer Experience (Cx)
Background
Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.Brief
BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand.Goals
Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.Personalization
Over 80% of all orders were personalized, with consumers willing to pay a premium for unique personalization. We enabled new functionality for users to see what their personalized content would look like on their chosen packaging.
Customized Design
Consumers can choose from either a predefined, occasion-based sleeve or design their own personalized message and images.
Gifting Proposition
Each gift is beautifully packaged with the customer’s personal touch- ready for any special occasion.
Awards・2019
Best eCommerce Fulfillment
Fully-integrated CRM
The fully-integrated CRM platform creates a seamless experience by loading quickly on mobile and handling high traffic during critical campaigns and gifting seasons.
Result
The site was launched within a four-month discovery-to-launch timeline, including a complete redesign. Engagement and conversion peaked with the new website, and as a result of its successful reach, Mondelez is planning to add more warehouses to cater to the growing demand.Next Case Study – Sour Patch Kids
Client
Himalayan Mineral Water
Client
Himalayan Mineral Water
Project
Himalayan Mineral Water Redesign & Replatform
Industry
B2C
Fashion
Services
Brand Experience (Bx)
Commerce Enablement
Customer Experience (Cx)
Background
Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.Brief
BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand.Goals
Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.The Challenge
BORN wanted to create an engaging, delightful customer experience with a responsive interface. A seamless integrated approach was required to connect offline and online assets with initiatives such as Click & Collect and Ship-from-Store.
Personalization
Over 80% of all orders were personalized, with consumers willing to pay a premium for unique personalization. We enabled new functionality for users to see what their personalized content would look like on their chosen packaging.
Customized Design
Consumers can choose from either a predefined, occasion-based sleeve or design their own personalized message and images.
Personalized Experiences
Tata sets the standard for luxury and lifestyle products, so BORN created a premium, personalized experience to match their standards while increasing engagement.
Value Delivered
BORN designed a flexible and scalable platform for Tata that can accommodate changing needs. The website achieved 200% growth in visits and orders, accelerating them to the top 15 websites in 8 weeks.Next Case Study – Frette
Client
Himalayan Mineral Water
Client
Himalayan Mineral Water
Project
Himalayan Mineral Water Redesign & Replatform
Industry
B2C
Fashion
Luxury
Services
Customer Experience (Cx)
Background
Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.Brief
BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand.Goals
Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.The Challenge
Tata Global Beverages chose BORN as its design and technology partner to build a unified website platform for its global premium water brand, Himalayan Mineral Waters. The platform needed to span four countries and enable Tata Global Beverages to manage a portfolio of regional and global websites to drive brand engagement, education, and eCommerce.
Gifting Proposition
Each gift is beautifully packaged with the customer’s personal touch- ready for any special occasion.
Integrations and Customizations
Paul Stuart required an ensemble of integrated functionalities including gift card access, BOPIS, international shipping, and Google Analytics.
Result
The site was launched within a four-month discovery-to-launch timeline, including a complete redesign. Engagement and conversion peaked with the new website, and as a result of its successful reach, Mondelez is planning to add more warehouses to cater to the growing demand.
Next Case Study – Fastrack
Client
Himalayan Mineral Water
Client
Himalayan Mineral Water
Project
Himalayan Mineral Water Redesign & Replatform
Industry
B2B
Consumer Packaged Goods
Services
Brand Experience (Bx)
Commerce Enablement
Customer Experience (Cx)
Background
Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.Brief
BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand.Goals
Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.The Challenge
BORN wanted to create an engaging, delightful customer experience with a responsive interface. A seamless integrated approach was required to connect offline and online assets with initiatives such as Click & Collect and Ship-from-Store.
Result
The site was launched within a four-month discovery-to-launch timeline, including a complete redesign. Engagement and conversion peaked with the new website, and as a result of its successful reach, Mondelez is planning to add more warehouses to cater to the growing demand.Personalization
Over 80% of all orders were personalized, with consumers willing to pay a premium for unique personalization. We enabled new functionality for users to see what their personalized content would look like on their chosen packaging.
Customized Design
Consumers can choose from either a predefined, occasion-based sleeve or design their own personalized message and images.
Personalized Experiences
Tata sets the standard for luxury and lifestyle products, so BORN created a premium, personalized experience to match their standards while increasing engagement.
Result
BORN delivered a scalable eCommerce platform within a short timeline. It gave Starbucks the unique ability to meet growing demand and enabled them to easily manage the storefront with a limited need for an internal technology team.Next Case Study – Himalayan Water
Client
Himalayan Mineral Water
Client
Himalayan Mineral Water
Project
Himalayan Mineral Water Redesign & Replatform
Industry
B2C
Electronics & Equipment
Services
Brand Experience (Bx)
Customer Experience (Cx)
Data Science
Research
Strategy and Consulting
Background
Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.Brief
BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand.Goals
Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.The Challenge
BORN wanted to create an engaging, delightful customer experience with a responsive interface. A seamless integrated approach was required to connect offline and online assets with initiatives such as Click & Collect and Ship-from-Store.
Result
The site was launched within a four-month discovery-to-launch timeline, including a complete redesign. Engagement and conversion peaked with the new website, and as a result of its successful reach, Mondelez is planning to add more warehouses to cater to the growing demand.Personalization
Over 80% of all orders were personalized, with consumers willing to pay a premium for unique personalization. We enabled new functionality for users to see what their personalized content would look like on their chosen packaging.
Customized Design
Consumers can choose from either a predefined, occasion-based sleeve or design their own personalized message and images.
Personalized Experiences
Tata sets the standard for luxury and lifestyle products, so BORN created a premium, personalized experience to match their standards while increasing engagement.
Value Delivered
BORN designed a flexible and scalable platform for Tata that can accommodate changing needs. The website achieved 200% growth in visits and orders, accelerating them to the top 15 websites in 8 weeks.Next Case Study – Big Bus Tours
Client
Himalayan Mineral Water
Client
Himalayan Mineral Water
Project
Himalayan Mineral Water Redesign & Replatform
Industry
B2B
Manufacturing
Services
Commerce Enablement
Customer Experience (Cx)
Background
Himalayan Natural Mineral Water is a naturally balanced mineral water sourced directly from the Shivalik Range in the Himalayan Mountains. Never touched by human hands, every drop filters through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.Brief
BORN was approached by Himalayan to develop a premium digital experience that captured the essence of wellness and exotic source of the brand.Goals
Build awareness and connection with premium water consumers. Drive engagement and sales. Deliver a seamless and integrated customer journey. Create advocacy and brand loyalty.The Challenge
BORN wanted to create an engaging, delightful customer experience with a responsive interface. A seamless integrated approach was required to connect offline and online assets with initiatives such as Click & Collect and Ship-from-Store.
Result
The site was launched within a four-month discovery-to-launch timeline, including a complete redesign. Engagement and conversion peaked with the new website, and as a result of its successful reach, Mondelez is planning to add more warehouses to cater to the growing demand.Personalization
Over 80% of all orders were personalized, with consumers willing to pay a premium for unique personalization. We enabled new functionality for users to see what their personalized content would look like on their chosen packaging.
Customized Design
Consumers can choose from either a predefined, occasion-based sleeve or design their own personalized message and images.
Personalized Experiences
Tata sets the standard for luxury and lifestyle products, so BORN created a premium, personalized experience to match their standards while increasing engagement.
Next Case Study – Elementis
