Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Luxury

Retail & Consumer Products

Services

Brand Experience (Bx)

Experience Management

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.

Stunning Content

Capturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.

Copy that Charms

Fraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.

Cultivating the Experience

We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.

Personalization and Merchandising

With a focus on the luxury consumer and BORN Group’s expansive expertise in the space, we were able to devise a personalized user experience that would guide customers down the path of purchase.

Solutions

Our solution delivered a world-class unified customer experience across Fraser Hart’s jewelry products and services. The brand’s mission to provide jewelry tailored to the individual tied well to personalization efforts online, and centralizing stock level management between stores which improved internal merchandising.

Outcome

Following an eCommerce migration, product sync for real-time inventory and price, ERP integration, creative, content offerings, and more, Fraser Hart was able to achieve efficiencies for not only customers but internal stakeholders as well.

Long-term Value

Fraser Hart’s digital overhaul empowered a level of personalization and merchandising that they had not seen prior. The new site will serve as a benchmark for unique luxury brands looking to achieve digital prowess and unparalleled customer experiences.
Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Electronics & Equipment

Services

Commerce Enablement

Digital Supply Chain

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

Integrating with the current SAP environment and integrating the platform with detailed product information were complex implementations that required precision from our development team.

Strategic Transformation

Deploying an effective CMS proved to be a cornerstone of the build. The entire eCommerce experience was enhanced by implementing a CMS that ensured Razer could rapidly deploy products and offers, allowing them to establish a faster time to market.

Solutions

A powerful tech stack to connect Razer to the world.

Outcome

Razer’s final build saw a comprehensive tech stack. Utilizing SAP Hybrid 5.7, Worldpay, PayPal, Amazon S3, Amazon CloudFront, Salesforce, Exact Target, Data Hub, and ASM over nine countries, Razer’s build could capture both regional needs while having the framework for a global presence.

Long-Term Value

Razer’s order management systems and data hubs proved to be some of the most enduring and impactful integrations of the build. The OMS enabled newfound transparency for customer orders and shipping methods, while the Data Hub connected to SAP Hybris to enhance sales tool. Both integrations, along with the build as a whole, powered significant traffic and revenue lift for Razer.
Client

Northern Arc Capital

Client

Northern Arc Capital

Project

Portal Redesign

Industry

B2C

Banking & Financial Services

Services

Content and Creative

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

Integrating with the current SAP environment and integrating the platform with detailed product information were complex implementations that required precision from our development team.

Improving the Experience

We reimagined the way the end-user interacted with the borrower portal, enabling them to quickly scan their accounts to view detailed loan information.

Results

Our responsive user portal helped improve communications between investors and borrowers, cultivating growth and increasing engagement between the end user and Northern Arc.

Client

Fraser Hart

Project

Fraser Hart

Industry

Healthcare

Services

Content and Creative

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Strategic Transformation

Deploying an effective CMS proved to be a cornerstone of the build. The entire eCommerce experience was enhanced by implementing a CMS that ensured Razer could rapidly deploy products and offers, allowing them to establish a faster time to market.

Solutions

A powerful tech stack to connect Razer to the world.

Outcome

Razer’s final build saw a comprehensive tech stack. Utilizing SAP Hybrid 5.7, Worldpay, PayPal, Amazon S3, Amazon CloudFront, Salesforce, Exact Target, Data Hub, and ASM over nine countries, Razer’s build could capture both regional needs while having the framework for a global presence.

Long-Term Value

Razer’s order management systems and data hubs proved to be some of the most enduring and impactful integrations of the build. The OMS enabled newfound transparency for customer orders and shipping methods, while the Data Hub connected to SAP Hybris to enhance sales tool. Both integrations, along with the build as a whole, powered significant traffic and revenue lift for Razer.
Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Telecommunications

Services

Customer Experience (Cx)

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Strategic Transformation

Deploying an effective CMS proved to be a cornerstone of the build. The entire eCommerce experience was enhanced by implementing a CMS that ensured Razer could rapidly deploy products and offers, allowing them to establish a faster time to market.

Solutions

A powerful tech stack to connect Razer to the world.

Outcome

Razer’s final build saw a comprehensive tech stack. Utilizing SAP Hybrid 5.7, Worldpay, PayPal, Amazon S3, Amazon CloudFront, Salesforce, Exact Target, Data Hub, and ASM over nine countries, Razer’s build could capture both regional needs while having the framework for a global presence.

Long-Term Value

Razer’s order management systems and data hubs proved to be some of the most enduring and impactful integrations of the build. The OMS enabled newfound transparency for customer orders and shipping methods, while the Data Hub connected to SAP Hybris to enhance sales tool. Both integrations, along with the build as a whole, powered significant traffic and revenue lift for Razer.
Client

Fraser Hart

Project

Fraser Hart

Industry

Telecommunications

Services

Business Process Operations

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Strategic Transformation

Deploying an effective CMS proved to be a cornerstone of the build. The entire eCommerce experience was enhanced by implementing a CMS that ensured Razer could rapidly deploy products and offers, allowing them to establish a faster time to market.

Solutions

A powerful tech stack to connect Razer to the world.

Outcome

Razer’s final build saw a comprehensive tech stack. Utilizing SAP Hybrid 5.7, Worldpay, PayPal, Amazon S3, Amazon CloudFront, Salesforce, Exact Target, Data Hub, and ASM over nine countries, Razer’s build could capture both regional needs while having the framework for a global presence.

Long-Term Value

Razer’s order management systems and data hubs proved to be some of the most enduring and impactful integrations of the build. The OMS enabled newfound transparency for customer orders and shipping methods, while the Data Hub connected to SAP Hybris to enhance sales tool. Both integrations, along with the build as a whole, powered significant traffic and revenue lift for Razer.
Client

Fraser Hart

Project

Fraser Hart

Industry

Pharmaceuticals

Services

Behavioral Experience (Be)

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Strategic Transformation

Deploying an effective CMS proved to be a cornerstone of the build. The entire eCommerce experience was enhanced by implementing a CMS that ensured Razer could rapidly deploy products and offers, allowing them to establish a faster time to market.

Solutions

A powerful tech stack to connect Razer to the world.

Outcome

Razer’s final build saw a comprehensive tech stack. Utilizing SAP Hybrid 5.7, Worldpay, PayPal, Amazon S3, Amazon CloudFront, Salesforce, Exact Target, Data Hub, and ASM over nine countries, Razer’s build could capture both regional needs while having the framework for a global presence.

Long-Term Value

Razer’s order management systems and data hubs proved to be some of the most enduring and impactful integrations of the build. The OMS enabled newfound transparency for customer orders and shipping methods, while the Data Hub connected to SAP Hybris to enhance sales tool. Both integrations, along with the build as a whole, powered significant traffic and revenue lift for Razer.