Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Fashion
Services
Brand Experience (Bx)
Customer Experience (Cx)
Innovation
Research
Strategy and Consulting
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Consumer Packaged Goods
Retail & Consumer Products
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Innovation
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.Solution
For this project, BORN conducted discovery sessions, onsite tours of imagery, and two rounds of user testing, which provided insight into the best way to enhance the overall website experience. Our team increased the capabilities of the platform to work seamlessly with all available omnichannel purchasing options.Outcome
As a long-standing client of BORN, JOANN Fabrics has benefited from ongoing optimization. With the most recent update, the website supported a massive spike in sales (77%) during the COVID-19 pandemic. Having focused on BOPIS was key to the success.Long-term value
By focusing the latest update on enhancements to the purchasing experience and BOPIS capability, customers can now easily search the entire inventory and choose their buying preference. This allows for an adaptable environment when online sales experience fluctuations.Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Fashion
Services
Content and Creative
Customer Experience (Cx)
Innovation
BACKGROUND
Rado is a world leader in the design and manufacturing of luxury timepieces. Known for their use of cutting-edge technology, innovation and use of fine materials, they were the first watchmaker to create the ‘scratch proof’ watch and one of the first to develop a deep-sea diving watch. Rado has roughly 470 employees and produces about half a million watches a year that are sold in more than 150 countries across 5900 different points of sale.BRIEF
Rado is a globally recognized brand, famous for its innovative designs and use of revolutionary materials to create some of the world’s most beautiful and durable watches. BORN was tasked to redevelop the Rado website, focusing on improving the UI/UX design and content strategy for an enhanced mobile user experience.GOALS
This project aimed to develop the website’s eCommerce functionality and content management, increase brand awareness with updated content and SEO, and migrate the site with customized Drupal functionalities to the Magento2 platform.CHALLENGE
The website required engineered wire-frames, modules and templates for improved UI/UX functionality, developed site features (contact and special order forms and ‘click & reserve’ page), multiple translated site versions and reimagined brand content.OUR APPROACH
Improved Mobile-Friendly Design
BORN enhanced Rado’s website by overhauling UI/UX and brand content. The team recreated product pages to better showcase and describe the complete product line, including an improved gift page for an upgraded purchasing experience. As a final step, the website was successfully migrated to Magento2.
UPDATED BRAND CONTENT
BORN reimagined how Rado’s products were displayed throughout the website to highlight their first-class style and design while optimizing the brand story through SEO and content strategy.
Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.OUTCOME
BORN created a redesigned website for Rado that tells the brand story using conversational, inspirational and engaging content, leading to improved customer engagement. The website offers customers a better purchasing experience, including an updated gift page featuring visual sizing. These upgrades allow further upselling, including improved personalization, engraving and specialized ordering.
Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
Cable Media & Entertainment
Services
Innovation
Service Design
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Challenge
The portal had to provide authors with functionality that would be useful to them, but not overtly complex to need online training or support to navigate through the tools.