Innovation | BORN Group https://www.borngroup.com Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences. Fri, 15 Apr 2022 14:58:37 +0000 en-US hourly 1 https://static.borngroup.com/uploads/2020/10/cropped-favicon-32x32.png Innovation | BORN Group https://www.borngroup.com 32 32 Pantaloons https://www.borngroup.com/work/pantaloons/ Fri, 15 Apr 2022 14:58:34 +0000 https://www.borngroup.com/?page_id=21808 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Customer Experience (Cx)

Innovation

Research

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.
The post Pantaloons first appeared on BORN Group.]]> Joann https://www.borngroup.com/work/joann/ Mon, 27 Sep 2021 14:43:01 +0000 https://www.borngroup.com/?page_id=21921 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Consumer Packaged Goods

Retail & Consumer Products

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Innovation

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

For this project, BORN conducted discovery sessions, onsite tours of imagery, and two rounds of user testing, which provided insight into the best way to enhance the overall website experience. Our team increased the capabilities of the platform to work seamlessly with all available omnichannel purchasing options.

Outcome

As a long-standing client of BORN, JOANN Fabrics has benefited from ongoing optimization. With the most recent update, the website supported a massive spike in sales (77%) during the COVID-19 pandemic. Having focused on BOPIS was key to the success.

Long-term value

By focusing the latest update on enhancements to the purchasing experience and BOPIS capability, customers can now easily search the entire inventory and choose their buying preference. This allows for an adaptable environment when online sales experience fluctuations.
The post Joann first appeared on BORN Group.]]> Rado https://www.borngroup.com/work/rado/ Thu, 20 Jan 2022 16:57:13 +0000 https://www.borngroup.com/?page_id=24077 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Services

Content and Creative

Customer Experience (Cx)

Innovation

BACKGROUND

Rado is a world leader in the design and manufacturing of luxury timepieces. Known for their use of cutting-edge technology, innovation and use of fine materials, they were the first watchmaker to create the ‘scratch proof’ watch and one of the first to develop a deep-sea diving watch. Rado has roughly 470 employees and produces about half a million watches a year that are sold in more than 150 countries across 5900 different points of sale.

BRIEF

Rado is a globally recognized brand, famous for its innovative designs and use of revolutionary materials to create some of the world’s most beautiful and durable watches. BORN was tasked to redevelop the Rado website, focusing on improving the UI/UX design and content strategy for an enhanced mobile user experience.

GOALS

This project aimed to develop the website’s eCommerce functionality and content management, increase brand awareness with updated content and SEO, and migrate the site with customized Drupal functionalities to the Magento2 platform.

CHALLENGE

The website required engineered wire-frames, modules and templates for improved UI/UX functionality, developed site features (contact and special order forms and ‘click & reserve’ page), multiple translated site versions and reimagined brand content.
OUR APPROACH

Improved Mobile-Friendly Design

BORN enhanced Rado’s website by overhauling UI/UX and brand content. The team recreated product pages to better showcase and describe the complete product line, including an improved gift page for an upgraded purchasing experience. As a final step, the website was successfully migrated to Magento2.

UPDATED BRAND CONTENT

BORN reimagined how Rado’s products were displayed throughout the website to highlight their first-class style and design while optimizing the brand story through SEO and content strategy.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

OUTCOME

BORN created a redesigned website for Rado that tells the brand story using conversational, inspirational and engaging content, leading to improved customer engagement. The website offers customers a better purchasing experience, including an updated gift page featuring visual sizing. These upgrades allow further upselling, including improved personalization, engraving and specialized ordering.

The post Rado first appeared on BORN Group.]]> Penguin Random House https://www.borngroup.com/work/penguin-random-house/ Thu, 17 Sep 2020 19:48:04 +0000 https://www.borngroup.com/?page_id=13163 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Cable Media & Entertainment

Services

Innovation

Service Design

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Challenge

The portal had to provide authors with functionality that would be useful to them, but not overtly complex to need online training or support to navigate through the tools.

Strategy and Insight

The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.

Improved Functionality

Expanded Graphing Capabilities

• Dive into the details for any title by accessing our new graphing tool • Break out consumer sales by format
• See units shipped to retailers by format or retail channel
• Improved graph functionality allows individual formats for a given title At-a-Glance Sales Figures • Toggle between “Units Sold to Consumers” and “Units Shipped to Retailers”
• Chart to quickly show how a title is selling across print, eBook, and audio formats

The post Penguin Random House first appeared on BORN Group.]]> Stylist https://www.borngroup.com/work/stylist/ Mon, 28 Sep 2020 12:03:17 +0000 https://www.borngroup.com/?page_id=14990 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Cable Media & Entertainment

Services

Customer Experience (Cx)

Innovation

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.
The post Stylist first appeared on BORN Group.]]> Condé Nast https://www.borngroup.com/work/conde-nast/ Thu, 17 Sep 2020 16:08:00 +0000 https://www.borngroup.com/?page_id=13022 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Innovation

Research

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.
The post Condé Nast first appeared on BORN Group.]]> ASOS https://www.borngroup.com/work/asos/ Thu, 17 Sep 2020 14:07:18 +0000 https://www.borngroup.com/?page_id=12967 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Retail & Consumer Products

Services

Brand Experience (Bx)

Customer Experience (Cx)

Innovation

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Challenge

An elevated appreciation of editorial fashion is required to interpret the styled imagery supplied for creative retouching. Enhancing location and product imagery for print and digital channels, often without garments at hand to color match to, requires a sound understanding of the industry.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.
The post ASOS first appeared on BORN Group.]]> BT https://www.borngroup.com/work/bt/ Wed, 23 Sep 2020 14:03:42 +0000 https://www.borngroup.com/?page_id=14206 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Telecommunications

Services

Customer Experience (Cx)

Experience Management

Innovation

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Strategy and Insight

The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.
The post BT first appeared on BORN Group.]]> Ford https://www.borngroup.com/work/ford/ Wed, 09 Sep 2020 21:00:53 +0000 https://www.borngroup.com/?page_id=10682 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Automotive

B2B

B2C

Services

ERP

Innovation

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Challenge

An elevated appreciation of editorial fashion is required to interpret the styled imagery supplied for creative retouching. Enhancing location and product imagery for print and digital channels, often without garments at hand to color match to, requires a sound understanding of the industry.

Strategy and Insight

The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.
The post Ford first appeared on BORN Group.]]> Digi https://www.borngroup.com/work/digi2/ Mon, 24 Aug 2020 17:44:11 +0000 https://www.borngroup.com/?page_id=8752 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Telecommunications

Services

Customer Experience (Cx)

Innovation

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

For this project, BORN conducted discovery sessions, onsite tours of imagery, and two rounds of user testing, which provided insight into the best way to enhance the overall website experience. Our team increased the capabilities of the platform to work seamlessly with all available omnichannel purchasing options.

Outcome

As a long-standing client of BORN, JOANN Fabrics has benefited from ongoing optimization. With the most recent update, the website supported a massive spike in sales (77%) during the COVID-19 pandemic. Having focused on BOPIS was key to the success.

Long-term value

By focusing the latest update on enhancements to the purchasing experience and BOPIS capability, customers can now easily search the entire inventory and choose their buying preference. This allows for an adaptable environment when online sales experience fluctuations.
The post Digi first appeared on BORN Group.]]>