Client
Pantaloons
Project
Enhanced Shopping Experience Through UX/UI
Industry
B2C
Fashion
Services
Brand Experience (Bx)
Customer Experience (Cx)
Innovation
Research
Strategy and Consulting

Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.




Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.
NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.






