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Client
Condé Nast
Client
Condé Nast
Services
Brand Experience (Bx)
Innovation
Research
Strategy and Consulting
Background
Condé Nast is an American mass media company founded in 1909. The company attracts over 164 million consumers across its 19 media brands including Vogue, GQ, GQ Style, Glamour, Traveller, Vanity Fair, Tatler, and House & Garden.
Brief
The UK publishing division of Condé Nast approached BORN, on the back of a long-standing partnership, to produce a series of bi-annual coffee-table publications that showcased leading luxury brands, such as Swarovski, SALT, Werte, and BAKU.
Goals
Produce hardbound coffee table books and their digital counterparts with an exemplary quality of imagery, design, and final print.
Solution
BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.
Outcome
The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.
Long-Term Value
BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
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Client
Condé Nast
Client
Condé Nast
Industry
B2C
Electronics & Equipment
Services
Brand Experience (Bx)
Customer Experience (Cx)
Data Science
Research
Strategy and Consulting
Background
Condé Nast is an American mass media company founded in 1909. The company attracts over 164 million consumers across its 19 media brands including Vogue, GQ, GQ Style, Glamour, Traveller, Vanity Fair, Tatler, and House & Garden.
Brief
The UK publishing division of Condé Nast approached BORN, on the back of a long-standing partnership, to produce a series of bi-annual coffee-table publications that showcased leading luxury brands, such as Swarovski, SALT, Werte, and BAKU.
Goals
Produce hardbound coffee table books and their digital counterparts with an exemplary quality of imagery, design, and final print.
Challenge
Yamaha needed to have a compelling, best-in-class digital shopping experience in order to transform into a truly customer-centric retailer. This required a robust eCommerce platform that served the right tools and content to help users find the products they desired.
BORN Approach
We created a fully responsive, commerce-enabled global digital flagship. By taking a phased approach, we were able to capture the right set of features and deliver a meaningful experience that connected systems, procedures, touch-points, and interactions.
Making Waves
Designed dynamic patterns blended with imagery to bring the Yamaha story to life.
Now Streaming
We created a streamlined view of Yamaha’s products, with a custom feature that allows users to listen to a sound bite of each product.
Creating the Experience
We brought content, creative, and experience design together to create a unique expression of the Yamaha brand — ensuring customers are met with exactly what they’re looking for.
Telling the Right Story
Our focus was on creating a meaningful digital experience to ensure Yamaha’s story was told to the right users, at the right time, and in the right way. We leveraged analytics to ensure every decision was driven by actionable data to increase conversion, Average Order Value (AOV), and stickiness on their site.
Delivering on the Vision
During the discovery phase, we conducted user research activities to become fully immersed in the Yamaha brand vision, existing experience, business goals, competitive landscape, and key technical considerations. This informed the blueprint for the entire project.
Enhancing the User Experience
Our UX & Design teams analyzed user behavior to create a better overall user experience for the new Yamaha website. We created an experiential and visual design direction that laid the foundation for all digital environments, all while ensuring emotional resonance with Yamaha customers.
