Client

Condé Nast

Client

Condé Nast

Project

Condé Nast

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Innovation

Research

Strategy and Consulting

Background

Condé Nast is an American mass media company founded in 1909. The company attracts over 164 million consumers across its 19 media brands including Vogue, GQ, GQ Style, Glamour, Traveller, Vanity Fair, Tatler, and House & Garden.

Brief

The UK publishing division of Condé Nast approached BORN, on the back of a long-standing partnership, to produce a series of bi-annual coffee-table publications that showcased leading luxury brands, such as Swarovski, SALT, Werte, and BAKU.

Goals

Produce hardbound coffee table books and their digital counterparts with an exemplary quality of imagery, design, and final print.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
Client

Condé Nast

Client

Condé Nast

Project

Condé Nast

Industry

B2C

Electronics & Equipment

Services

Brand Experience (Bx)

Customer Experience (Cx)

Data Science

Research

Strategy and Consulting

Background

Condé Nast is an American mass media company founded in 1909. The company attracts over 164 million consumers across its 19 media brands including Vogue, GQ, GQ Style, Glamour, Traveller, Vanity Fair, Tatler, and House & Garden.

Brief

The UK publishing division of Condé Nast approached BORN, on the back of a long-standing partnership, to produce a series of bi-annual coffee-table publications that showcased leading luxury brands, such as Swarovski, SALT, Werte, and BAKU.

Goals

Produce hardbound coffee table books and their digital counterparts with an exemplary quality of imagery, design, and final print.

Challenge

Yamaha needed to have a compelling, best-in-class digital shopping experience in order to transform into a truly customer-centric retailer. This required a robust eCommerce platform that served the right tools and content to help users find the products they desired.

BORN Approach

We created a fully responsive, commerce-enabled global digital flagship. By taking a phased approach, we were able to capture the right set of features and deliver a meaningful experience that connected systems, procedures, touch-points, and interactions.

Making Waves

Designed dynamic patterns blended with imagery to bring the Yamaha story to life.

Now Streaming

We created a streamlined view of Yamaha’s products, with a custom feature that allows users to listen to a sound bite of each product.

Creating the Experience

We brought content, creative, and experience design together to create a unique expression of the Yamaha brand — ensuring customers are met with exactly what they’re looking for.

Telling the Right Story

Our focus was on creating a meaningful digital experience to ensure Yamaha’s story was told to the right users, at the right time, and in the right way. We leveraged analytics to ensure every decision was driven by actionable data to increase conversion, Average Order Value (AOV), and stickiness on their site.

Delivering on the Vision

During the discovery phase, we conducted user research activities to become fully immersed in the Yamaha brand vision, existing experience, business goals, competitive landscape, and key technical considerations. This informed the blueprint for the entire project.

Enhancing the User Experience

Our UX & Design teams analyzed user behavior to create a better overall user experience for the new Yamaha website. We created an experiential and visual design direction that laid the foundation for all digital environments, all while ensuring emotional resonance with Yamaha customers.