Client

Wella

Client

Wella

Project

Wella Photography

Industry

Beauty & Healthcare

Services

Product Photography

Retouching

Background

With a rich history dating back to 1880, Wella has been a driving force in haircare innovation. Founded by Franz Ströher in Germany, the brand continues to empower hairdressers and customers with creative hair products, color ideas, and styling inspirations. As a trusted ally, Wella is dedicated to helping individuals achieve the perfect haircare solutions they desire.

Business Objective

Wella looked to reshoot an advertisement campaign using CGI imagery to accompany the new product launch of Wella Deluxe. The objective was to achieve a natural and realistic aesthetic for the new product content, aligning with the brand’s vision for Wella Deluxe.

The Challenge

In addition to launching new products, the client faced the task of shooting new packaging. BORN’s challenge was to create imagery that seamlessly promotes across diverse channels and adapts to various formats.

Highlighting ingredient excellence

Utilising props and additional materials, BORN effectively showcased the key oil ingredients, elevating each product shot to capture attention and make a lasting impression. With vibrant and colourful imagery, the campaign vividly showcased the product’s ingredients and benefits, creating a dynamic and lively visual experience that contributed to a highly successful shoot.
Solution Highlights

Embracing a Natural Look and Feel

By opting for lighting instead of CGI, the team skilfully curated a very natural and realistic look of the product that enhanced authenticity.

Client

Penhaligon’s Christmas

Client

Penhaligon’s Christmas

Project

Photography

Industry

Accessories

B2C

Luxury

Services

Content and Creative

Creative Photography

Retouching

Styling

Background

Penhaligon’s is a British perfume house founded in the 1860s by William Henry Penhaligon, appointed Court Barber and Perfumer to Queen Victoria. Today, Penhaligon’s (part of PUIG) is still crafting exquisite perfumes that capture the essence of British elegance and refinement.

Business Objective

Penhaligon’s wanted their upcoming Christmas campaign to capture all the magic and merriment of the season. They reached out to BORN to created a campaign that would transport consumers into a “Penhaligon’s World of Wonder.” The goal was to share the campaign across multiple platforms, including point of sale, social media, and print.

The Challenge

BORN had less than a week to shoot images for a campaign that needed to feel nothing short of enchanting. BORN brought together an all-star team of prop stylists, creative retouchers, photographers, and producers to achieve this magic.

Precise and accurate interpretation of the Client’s initial Vision

BORN managed to bring to life and in 3D an idea that was initially only scamped on paper.

Effective shooting methods

The team used subtle soft light and long exposures to bring this vision to life. This mix created a stunning glare and lens flare that perfectly represented the lighting of a circus tent.

Efficient on-set production

The shoot was broken down into various themes, each of which could be used separately or combined to create a cohesive and captivating campaign.

Creation of a suit of asset for a full e-commerce and tactical activation:

With Teaser image (campaign), individual products and product bundles (gift sets), category images, to use across HP, PLP, PDP but also as a tactical push on emails etc

Client

Red Bull

Client

Red Bull

Project

Red Bull Photography

Industry

B2B

Services

Creative Direction

Photography

Retouching

Background

Red Bull is not just an energy drink — it’s a lifestyle. Founded in 1987 by Dietrich Mateschitz, the company created a new product category with functional drinks inspired by East Asian culture. But it wasn’t just Red Bull’s product that made them stand out — it was its unique marketing concepts and partnerships.

Business Objective

Red Bull approached BORN to create a new website that could house merchandise for all 14 of its affiliated teams. The previous website was outdated and needed a modern, user-friendly redesign. Additionally, Red Bull wanted a new photography style that could work across all of its 40 affiliated teams and elevate the quality of the product photography so it would automatically be associated with the brand.

The Challenge

With collections of up to 400 images per team, BORN had to find a way to create a repeatable photography style that could be used at scale and speed. It also had to make the lighting work across a variety of challenging materials, including metal, glass, fabrics, reflective plastics, and ceramics.

Set the brand standard

BORN’s creative team rose to the challenge, developing a unique style that could be replicated across all product shots going forward.

Creation of strict photography guidelines

To keep colours, angles, light and shadows consistent, we ensured consistency across all affiliated teams.

Elevated photography style

The new approach created hard shadows to add intensity and elevate the products, highlighting details within fabrics and materials.

Built-in branding recognition

By creating standard operating procedures, BORN elevated the quality of Red Bull’s visuals and ensured the visuals were recognisable by consumers.

Client

Penhaligon’s Christmas

Client

Penhaligon’s Christmas

Project

Photography

Industry

Accessories

B2C

Luxury

Services

Art Direction

Creative Direction

Photography

Production

Retouching

Background

Penhaligon’s is a British perfume house founded in the 1860s by William Henry Penhaligon, appointed Court Barber and Perfumer to Queen Victoria. Today, Penhaligon’s (part of PUIG) is still crafting exquisite perfumes that capture the essence of British elegance and refinement.

Business Objective

Penhaligon’s wanted their upcoming Christmas campaign to capture all the magic and merriment of the season. They reached out to BORN to created a campaign that would transport consumers into a “Penhaligon’s World of Wonder.” The goal was to share the campaign across multiple platforms, including point of sale, social media, and print.

The Challenge

BORN had less than a week to shoot images for a campaign that needed to feel nothing short of enchanting. BORN brought together an all-star team of prop stylists, creative retouchers, photographers, and producers to achieve this magic.

Creative Objective

Penhaligon’s was aiming to elevate its digital presence, to match the quality of its creations and showcase modern elegance. Penhaligon’s reached out to BORN to redefine the visual signature of its online catalogue, by introducing new rules and guidelines that would consolidate the aesthetic of the brand, while insuring more visual consistency.

Penhaligon’s entire Catalogue reshoot

Turnover: BORN reshot over 1,000 products on a tight production schedule of 15 days.

Deliverables: 4 collections (250 products per collection), mainly for the online catalogue but also for
other marketing activation.

Impact: Improved engagement, increased sales, and a reduction in the number of product returns.

Long term consistency

With enhanced product photographic work, BORN ensured that the site’s aesthetics would remain
consistent on the longer term.
By outlining set rules within a guideline document and following them, BORN managed to keep the
same type of shadow and lighting in all products, as well as identical. angles and crops. To ensure
product consistency, BORN also created master spheres for the top of each bottle.

Fragrance Collections Focused photoshoots

BORN used all its creative resources form set design to art direction to prop sourcing. This imagery helped Penhaligon’s communicate the inherent qualities of its collections adding a sensorial feel to the inspiration of each fragrance. Turnover: 1 week to shoot, 2 weeks to retouch. Deliverables: 20 images (5 shots per collections), mainly for the online catalogue but also for other marketing material. Impact: improved catalogue consistency and enhanced customer experience.

BORN used props such as rope, spices, cedar wood and stone, associated to amber tones and subtle golden hues as a nod to the Trade Routes, but also as a sensorial evocation of the woody and mineral radiance of the Halfeti Cedar Eau de Parfum.

TRADE ROUTES COLLECTION

Penhaligon’s took a chapter out of the history books for the creation of the Trade Routes collection. Inspired by luxurious goods traded at the London Docks at the turn of the 19th century.

The rich shadows with soft edges, created by an angled light coming from above, produce an enveloping atmosphere that conveys all the depth and mystery surrounding the collection, as an invitation to explore and discover a treasure rooted in the past.

British tales collection

Penhaligon’s unveiled the historic stories behind British Tales. A myriad of timeless classics to scent yourself royal.
For this series of images, the focus was put on fragrance storytelling. Indeed, through their inspiration and construction, all scents express a unique story.

The visuals are all destined to showcase the creativity and craftsmanship of Penhaligon’s fine fragrances. All props selected for these compositions embody both the idea of storytelling and craftsmanship: letters, typewriters, notebooks, but also magnifying glasses and labels, elevated with the rich textures of ribbons and draperies.

Portraits Collection

Portraits is a tribute to the good old English spirit: stiff upper lip, caustic humour, and a knack for provocation.
The concept for this series of visuals was entitled “The Portraits Pleasure Ball”. The most anticipated event of the year, where love, lust, lateness and fragrance are so very much in fashion.

All the props selected were a direct reference to this extravagant ballroom: elegant tiled floors, mouldings and chandeliers, unsettled by a few turbulent objects – a spilled flute of champagne, a broken candelabra, some displaced curtain fabric… all victims of the delicious chaos of this unforgettable night.

Maison’s Classics

This campaign is an ode to what makes Penhalighon’s truly unique: its history and he craftsmanship. From a visual perspective, it is meant to translate an elegant classicism, with a touch of humour and eccentricity, in true British Fashion.

The magnifying glasses and textured boxes wrapped in ribbons are all props that seemed rooted in the pure Penhaligon’s tradition. In contrast, the elegant pigeon in a bow-tie and top-hatted Morse seem directly escaped from a Lewis Carrol novel and add a touch of surprise and intrigue. A disruptive and refined aesthetic that perfectly captures the essence of the Maison’s classics.

Seasonal Collections

For Mother’s Day, Penhaligon’s transport its audience deep in the heart of the forest. At the origins, at the very roots of Mother Tree.

A tree that incarnates the source of life, the promise of new beginnings, the warmth of a day only just unfolding. Nature is at the heart of this series of visual, full of flowers, ooh, roots and leaves, with a glowing light piercing through the leaves, projecting soft shadows all around. The tones are quite pink and bright, reflecting the soft incandescence of a rising sun. Under this light, the boxes and products are bright and sharp, emerging as a gift from Mother Nature.