Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Luxury

Retail & Consumer Products

Services

Brand Experience (Bx)

Experience Management

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.

Stunning Content

Capturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.

Copy that Charms

Fraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.

Cultivating the Experience

We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.

Personalization and Merchandising

With a focus on the luxury consumer and BORN Group’s expansive expertise in the space, we were able to devise a personalized user experience that would guide customers down the path of purchase.

Solutions

Our solution delivered a world-class unified customer experience across Fraser Hart’s jewelry products and services. The brand’s mission to provide jewelry tailored to the individual tied well to personalization efforts online, and centralizing stock level management between stores which improved internal merchandising.

Outcome

Following an eCommerce migration, product sync for real-time inventory and price, ERP integration, creative, content offerings, and more, Fraser Hart was able to achieve efficiencies for not only customers but internal stakeholders as well.

Long-term Value

Fraser Hart’s digital overhaul empowered a level of personalization and merchandising that they had not seen prior. The new site will serve as a benchmark for unique luxury brands looking to achieve digital prowess and unparalleled customer experiences.
Client

Fraser Hart

Project

Fraser Hart

Industry

Cable Media & Entertainment

Services

Innovation

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

The portal had to provide authors with functionality that would be useful to them, but not overtly complex to need online training or support to navigate through the tools.

Strategy and Insight

The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.

Improved Functionality

Expanded Graphing Capabilities

• Dive into the details for any title by accessing our new graphing tool • Break out consumer sales by format
• See units shipped to retailers by format or retail channel
• Improved graph functionality allows individual formats for a given title At-a-Glance Sales Figures • Toggle between “Units Sold to Consumers” and “Units Shipped to Retailers”
• Chart to quickly show how a title is selling across print, eBook, and audio formats

Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Telecommunications

Services

Customer Experience (Cx)

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Strategy and Insight

The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.
Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Travel & Hospitality

Services

Brand Experience (Bx)

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.
Mobile-First Approach

BORN took a mobile-first approach in order to create an effective delivery of product, inspiration, and brand content.

Content Curation

BORN used engaging content and photography to reflect the ambiance and luxurious experience the award-winning hotel offers its guests.

Enhancing the Booking Experience

Users were met with a seamless booking experience, allowing them to quickly and easily book their next adventure with the hotel.

Client

Fraser Hart

Project

Fraser Hart

Industry

B2B

Telecommunications

Services

Performance Engineering

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

The portal had to provide authors with functionality that would be useful to them, but not overtly complex to need online training or support to navigate through the tools.

Strategy and Insight

The aim of the project was to encourage authors to self-serve, through a well-designed interface. The dashboard also needed to host current events, topical news and other sector information such as Bestseller Rankings and Customer Reviews.

Solutions

BORN developed an device agnostic cloud-based solution to enable authors to access commercial data, Royalty Statements and Subsidiary Rights information relating to the performance of their titles (printed, eBooks and audiobook). Finally, a Resource section was build to connect readers, through articles and videos, archives, industry news pages and community contacts.

Outcome

Homepage Sales Data was a critical addition to the site which allowed data was to be made available right on the Author Portal homepage. In addition, this page housed the latest weekly unit sales figures for individual titles and all of an author’s titles in aggregate.

Long-Term Value

BORN continues to support PRH with image retouching, typesetting, book formatting and cover art-working.