Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.
Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.
CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.
Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.
Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.
NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.
Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.
HanesBrands Inc. is a socially responsible manufacturer and marketer of leading everyday basic apparel with some of the world’s strongest apparel brands in the Americas, Europe, Asia, Australia and South Africa.
BRIEF
BORN was tasked with streamlining HanesBrands Global Business by consolidating the software platforms and third-party vendors used across their brands.
GOALS
The goal of this project was to consolidate all brands, Champion, JMS, Maidenform, WonderBra, One Hanes Place, Game 7 Athletics and Balibras, housed under HanesBrands by condensing the number of different software platforms being used to operate each brand’s website while lowering the overall cost of ownership for the client.
CHALLENGE
With several websites operating on monolithic platforms such as IBM Websphere, it was essential to consolidate platforms before their software license renewal in June 2020. As a result of having too many vendors operating different sites, it made running each solution not only disjointed but expensive.
Background
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.
Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.
CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
PRIORITIZING SITES
BORN gave HanesBrands a global roadmap that would guide them as they migrated from their various platform providers.
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.
Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.
CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
Our Approach
The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.
Omnichannel Enhancement
BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.
Data Analytics
BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.
NodeJs
BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.
Decision-Making Software
BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.
Experience
The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.
Building Over Time
In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.
Long-Term Impact
Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.
Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.
CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
Challenge
The majority of client data was stored on backend systems, requiring multiple middle-ware APIs to provide relevant data to the commerce platform. Each country had a unique set of stakeholders: integrations teams, business units, backend teams, marketing teams, and PMOs.
Global Transformation
BORN created a core codebase that could address 80% of all global features, reducing the development effort and bringing time to market for each new country down to 6-8 weeks. The commerce platform included localization for country-specific translations and currency.
Laying the framework
Thoughtfully crafted site architecture supported scalability for multiple countries on a single instance of commerce platform, reducing overhead.
Results
ABinBev received accolades for “Best B2B Experience Site” at Magento’s Imagine Awards.
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.
Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.
CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
Solution
BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.
Outcome
The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.
Long-Term Value
BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.
Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.
CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
Challenge
BT was a siloed organization which led to fragmentation across customer channels. Their lack of a channel-agnostic culture meant inconsistencies in experience delivery and variations in service design.
Solution
BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.
Outcome
The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.
Long-Term Value
BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.
Brief
Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.
CHALLENGE
Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
Global Transformation
BORN created a core codebase that could address 80% of all global features, reducing the development effort and bringing time to market for each new country down to 6-8 weeks. The commerce platform included localization for country-specific translations and currency.
Challenge
BT was a siloed organization which led to fragmentation across customer channels. Their lack of a channel-agnostic culture meant inconsistencies in experience delivery and variations in service design.
Solution
BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.
Outcome
The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.
Long-Term Value
BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
