Client

Nestlé Purina

Project

Just Right

Industry

Consumer Packaged Goods

Services

Brand Experience (Bx)

Customer Experience (Cx)

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Challenge

One of the unique challenges that emerged when building the site was cultivating new branding guidelines under tight time constraints. By collaborating with the Just Right team, BORN worked hand-in-hand to carefully iterate branding gaps for the site and create a new user experience.

Exceptional Personalization

Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.

Cultivating Individual Relationships

The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.

Focused Variables

Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.

Headless Experience

The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
Client

Nestlé Purina

Project

Just Right

Industry

B2B

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.
Challenge

The majority of client data was stored on backend systems, requiring multiple middle-ware APIs to provide relevant data to the commerce platform. Each country had a unique set of stakeholders: integrations teams, business units, backend teams, marketing teams, and PMOs.

Global Transformation

BORN created a core codebase that could address 80% of all global features, reducing the development effort and bringing time to market for each new country down to 6-8 weeks. The commerce platform included localization for country-specific translations and currency.

Laying the framework

Thoughtfully crafted site architecture supported scalability for multiple countries on a single instance of commerce platform, reducing overhead.

Results

ABinBev received accolades for “Best B2B Experience Site” at Magento’s Imagine Awards. 
Client

Nestlé Purina

Project

Just Right

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Innovation

Research

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
Client

Nestlé Purina

Project

Just Right

Industry

Telecommunications

Services

Customer Experience (Cx)

Experience Management

Innovation

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Challenge

BT was a siloed organization which led to fragmentation across customer channels. Their lack of a channel-agnostic culture meant inconsistencies in experience delivery and variations in service design.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
Client

Nestlé Purina

Project

Just Right

Industry

Automotive

B2B

B2C

Services

ERP

Innovation

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Global Transformation

BORN created a core codebase that could address 80% of all global features, reducing the development effort and bringing time to market for each new country down to 6-8 weeks. The commerce platform included localization for country-specific translations and currency.

Challenge

BT was a siloed organization which led to fragmentation across customer channels. Their lack of a channel-agnostic culture meant inconsistencies in experience delivery and variations in service design.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
Client

Nestlé Purina

Project

Just Right

Industry

B2C

Telecommunications

Services

Customer Experience (Cx)

Innovation

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Challenge

One of the unique challenges that emerged when building the site was cultivating new branding guidelines under tight time constraints. By collaborating with the Just Right team, BORN worked hand-in-hand to carefully iterate branding gaps for the site and create a new user experience.

Exceptional Personalization

Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.

Cultivating Individual Relationships

The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.

Focused Variables

Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.

Headless Experience

The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
Client

Nestlé Purina

Project

Just Right

Industry

B2C

Electronics & Equipment

Services

Brand Experience (Bx)

Customer Experience (Cx)

Data Science

Research

Strategy and Consulting

Background

Part of the Nestlé portfolio, Purina is the second-largest pet food company globally. The largest in the US. Purina subsidiary, Just Right is a personalized dog food brand that helps cultivate unique blends for your pet.

Brief

Just Right came to BORN to embark upon a completely new experience for users, which required branding, highly-personalized elements, and eCommerce execution via Magento.

Goals

Just Right sought to create a new direct-to-consumer eCommerce solution, expanding their dog food portfolio into a new unsaturated market for personalized pet food.

Challenge

One of the unique challenges that emerged when building the site was cultivating new branding guidelines under tight time constraints. By collaborating with the Just Right team, BORN worked hand-in-hand to carefully iterate branding gaps for the site and create a new user experience.

Exceptional Personalization

Just Right’s personalized journey begins with the ‘create a blend’ capability which allows users to fulfill 81 custom algorithms spanning dog size, age, weight, body condition, activity level, skin type and more, to generate the ideal blend for your pet.

Cultivating Individual Relationships

The ‘create a blend’ functionality allows users to upload a photo of their pet and view a real-time rendering of how their bag will appear. In addition, the text below your pet will update to their name.

Focused Variables

Following detailed questions and the image upload, users have the opportunity to review their details and revisit any fields they’d like to alter. Finally, the user is led to the path of purchase giving them the opportunity to add to cart.

Headless Experience

The Just Right site is powered by a headless, or side-by-side experience that allows users to interact with the front end of the site and then complete their transaction through Magento. This strategy allows for flexibility, ease-of-use, and scalability for Just Right.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.