Client

Makino

Client

Makino

Project

eCommerce B2B Solution

Industry

B2B

Manufacturing

Services

Commerce Enablement

ERP

Technology & Engineering

Background

Makino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market.

Brief

Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.

Goals

Makino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

A New Approach to Checkout

An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.

Results

Users are now able to peruse items, refer to previous orders, manage their account, and receive customized pricing, all of which was not possible on their previous system. BORN also executed a back-office integration with Makino’s account and database systems to streamline their business productivity and output. The long-term effects of that optimization proved invaluable for Makino, who saw profitable growth as a result.

Client

Geely

Client

Geely

Project

Robust Development Support

Industry

Automotive

B2B

Services

Performance Engineering

Technology & Engineering

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

A New Approach to Checkout

An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.
Client

Geely

Client

Geely

Project

Robust Development Support

Industry

Telecommunications

Services

Business Process Operations

Information Tech

Integration Experience

Performance Engineering

Technology & Engineering

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

A New Approach to Checkout

An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.
Client

Geely

Client

Geely

Project

Robust Development Support

Industry

B2B

Telecommunications

Services

Business Process Operations

Experience Management

Integration Experience

Technology & Engineering

Testing Services

Background

Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.

Brief

Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.

Goals

Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.

A New Approach to Checkout

An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.

Solutions

Connected services across Geely’s brands.

Outcome

BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.

Long-Term Value

The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.