Client
Makino
Client
Makino
Project
eCommerce B2B Solution
Industry
B2B
Manufacturing
Services
Commerce Enablement
ERP
Technology & Engineering
Background
Makino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market.Brief
Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.Goals
Makino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.Challenge
It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.
A New Approach to Checkout
An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.Results
Users are now able to peruse items, refer to previous orders, manage their account, and receive customized pricing, all of which was not possible on their previous system. BORN also executed a back-office integration with Makino’s account and database systems to streamline their business productivity and output. The long-term effects of that optimization proved invaluable for Makino, who saw profitable growth as a result.
Client
Geely
Client
Geely
Project
Robust Development Support
Industry
Automotive
B2B
Services
Performance Engineering
Technology & Engineering
Background
Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.Brief
Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.Goals
Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.Challenge
It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.
A New Approach to Checkout
An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.Solutions
Connected services across Geely’s brands.Outcome
BORN delivered on CX, R&D, engineering, and logistic enhancements through a dealer management system, a connected car cloud, global car configurator application support, and global factory onsite support. We ensured Geely’s digital capabilities scaled up with their rampant growth, and that they could deliver cutting edge automotive services for their clients.Long-Term Value
The app support BORN delivered for Geely saw over 30+ in-bound and in-plant logistics maintenance and support apps. The success of these products helped drive new projects for production planning and logistics.Next Case Study – Ford
Client
Geely
Client
Geely
Project
Robust Development Support
Industry
Telecommunications
Services
Business Process Operations
Information Tech
Integration Experience
Performance Engineering
Technology & Engineering
Background
Geely is a global automotive group that owns several well-known, international brands. Their operations span the automotive value chain- from research, development, and design to production, sales, and servicing.Brief
Geely sold over 2.1 million vehicles in 2018, with Volvo Car sales reaching historic highs of ~650,000 cars globally. With their rapid growth, Geely approached BORN for a digital overhaul that captured modern, relevant customer experience trends and logistic systems.Goals
Enhance the website by building development support for Geely’s R&D, product development services, and logistics overhaul.A New Approach to Checkout
An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.
