Harley Davidson NYC
Content and Creative
BackgroundHarley Davidson NYC is part of the globally renowned motorcycle franchise. Their dealers wanted to significantly increase their brand visibility to both tourists and locals alike.
BriefHarley Davidson NYC needed to significantly increase brand visibility to both tourists and locals. They commissioned BORN to create their flagship digital experience to drive in-store traffic and sell merchandise directly to consumers.
GoalsDesign and develop a fully responsive site within three months. Balance a mix of content and commerce. Transition between digital merchandise and in-store products.
ChallengeBORN needed to deliver the site on an accelerated timeline–we designed and developed a fully responsive site within three months. We were challenged to take a mobile-first approach to capture the high volume of tourists and impulse buyers.
Ease of useBORN created and leveraged a suite of templates that enabled the client to manage the site with limited prior technical knowledge. The ease of use of these templates ensured the Harley Davidson NYC team could readily update its site with new content and commerce opportunities.