BORN is the fusion of two award-winning creative, content and commerce companies; Group FMG and POD1. Our evolution to become BORN represents both agencies’ combined passion for delivering fully integrated creative work to our global clients.

We have a unique approach to our work, founded on planning and insight development. We take time out to understand the brand, the business objectives and, most importantly, the customer before making recommendations for how we will execute on our strategy.

With a heritage spanning over a quarter of a century, we will continue to build on our position as market leaders in ecommerce, creative and content solutions. Our name may have changed, but our commitment to our work and clients never will.

Work Services News

Global Leadership Team

  • Dilip Keshu CEO

  • Andy Berg Co-Founder, Content

  • Fadi Shuman Co-Founder, Creative & Commerce

  • Sandeep Kulkarni CFO

Management Team

  • New York
  • London
  • Chennai
  • Libby Morgan Operations, North America

  • Brad Borman Business Development

  • Catherine McLean Creative

  • David Bonthrone Agency Services; Commerce

  • Domenico D’Avirro Business Development

  • Emma Spielman UX & IA

  • Jineane Ali Projects

  • Joe Tatarski Digital Marketing

  • Keith Pires Partner Management/Business Development

  • Nick Piper Operations

  • Ravi Ramamrutham Mobile

  • Steve Waller Operations

  • Barrie Lambert Content Production

  • Geoff Wright Business Development

  • Isabel Sigmac Projects

  • James Graves Content Production

  • Jonathan Dyers Agency Services; Commerce

  • Julia Hutchinson Content Creation

  • Mark Allardice Creative

  • Ram Patel Shared Services

  • Sebastian Murphy Commercial

  • Prakash Gurumoorthy Operations

  • Sridhar Tiruchendurai Technology

  • Lavanya Kurup Creative / Marketing

  • Melvin Deepak Content (Production)

  • Naganathan Subramanian Human Resources

  • Ravindran Rethinam Technology (Hybris)

  • Vaibhav Oza Finance


We exist at the intersection of art and science, where anything is possible. Mix that with a healthy dose of creativity, and a ton of passion, and you have something pretty cool.

Fadi Shuman Co-Founder

Technology Partners

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