We started April 1st, 2011 when two private equity funds acquired Fresh Media Group in London, a very respected content agency that mainly serviced newsprint and magazines. From here, the company started its journey to create something special – an agency that could help brands move from traditional channels of consumption to the newer digital ones without stumbling over the many entry hurdles presented by the new digital economy. With FMG, we started to operate in the EU and Asia. In February of 2012, we added an award-winning creative agency called Pod1, and this gave us a presence in North America.
We then created three specialisms that could be synthesized to help brands succeed in the digital economy as opposed to just creating appealing presences on all things digital. Secondly, our commitment to our clients was resolute, and lastly, we always remained authentic and bold.
Our 360 approach to experiences found mass appeal – how does a brand Attract an audience (creative design), Interact with it with personalized content (media production), Transact with its customers (commerce) and finally allow them to React by way of feedback (digital marketing). Our success took us to 8 countries and 40 end markets, and in December 2019, we were acquired by multi billion dollar group TechMahindra. The company employs 150,000+ staff from 37 nationalities who speak 18 languages in 90 countries.
Today, BORN cuts deep and wide with offerings covering brand research & strategy, experience and service design, technology covering ERP, OMS CRM, Commerce and more, data science and digital marketing. Our Stella Framework serves as our foundational guide to help brands define strategy, create-activate-amplify engagement across over 16 channels of consumption (print, web, mobile, social, physical, packaging, meta, mails, events, broadcast, gaming, human and so on), all connected by underlying books of record that work with each other.
After all these years, we still believe we have not lost sight of our 3 qualities – advanced specialisms, resolute commitment, and authenticity.