Apply analytics to drive hyper-personalization of content and advertising.
Customer Experience: Design the Customer Experience
- Increase subscription revenues and stickiness by creating the optimal customer journey starting from outreach to customer support. We use a consulting-led approach to conduct user research, create personas, user journeys, prototypes, and perform user acceptance testing through our in-house CX practice.
- Additionally, we deliver omnichannel, multiple languages, multiple geographies, technology-led front office operations supported by robust Subscription Management mechanisms.
C-DNA: Analytics-Driven Customer Profiling
- Aggregate data from multiple internal sources on your digital and linear properties to create a holistic customer profile serving content recommendations.
- Provide your advertisers with an omnichannel profile of their audience.