Client

Razer

Client

Razer

Project

Global Commerce Platform Development

Industry

B2C

Electronics & Equipment

Services

Commerce Enablement

Digital Supply Chain

Experience Management

Background

Razer is a gaming lifestyle brand that has evolved into a unified platform of connected devices and software for gamers. Razer provides an interactive, immersive experience designed for gamers by gamers.

Brief

The company required a sustainable global commerce platform to cater to fast-growing customer demand. Razer’s gaming equipment was growing more and more popular, and they needed a solution that both captured regional needs while serving an international framework.

Goals

Our chief objective was to deliver an international commerce platform for Razer’s growing consumer base. Increasing revenue was our core KPI, with the integration of flexible offers and capabilities to cross-sell and upsell products a key component of the build.

Challenge

Integrating with the current SAP environment and integrating the platform with detailed product information were complex implementations that required precision from our development team.

Strategic Transformation

Deploying an effective CMS proved to be a cornerstone of the build. The entire eCommerce experience was enhanced by implementing a CMS that ensured Razer could rapidly deploy products and offers, allowing them to establish a faster time to market.

Solutions

A powerful tech stack to connect Razer to the world.

Outcome

Razer’s final build saw a comprehensive tech stack. Utilizing SAP Hybrid 5.7, Worldpay, PayPal, Amazon S3, Amazon CloudFront, Salesforce, Exact Target, Data Hub, and ASM over nine countries, Razer’s build could capture both regional needs while having the framework for a global presence.

Long-Term Value

Razer’s order management systems and data hubs proved to be some of the most enduring and impactful integrations of the build. The OMS enabled newfound transparency for customer orders and shipping methods, while the Data Hub connected to SAP Hybris to enhance sales tool. Both integrations, along with the build as a whole, powered significant traffic and revenue lift for Razer.
Client

Razer

Client

Razer

Project

Global Commerce Platform Development

Industry

B2B

Electronics & Equipment

Services

Commerce Enablement

Customer Experience (Cx)

Background

Razer is a gaming lifestyle brand that has evolved into a unified platform of connected devices and software for gamers. Razer provides an interactive, immersive experience designed for gamers by gamers.

Brief

The company required a sustainable global commerce platform to cater to fast-growing customer demand. Razer’s gaming equipment was growing more and more popular, and they needed a solution that both captured regional needs while serving an international framework.

Goals

Our chief objective was to deliver an international commerce platform for Razer’s growing consumer base. Increasing revenue was our core KPI, with the integration of flexible offers and capabilities to cross-sell and upsell products a key component of the build.

Challenge

Integrating with the current SAP environment and integrating the platform with detailed product information were complex implementations that required precision from our development team.

End-to-End Services

Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.

Creating Business Value

BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.

Results

BORN successfully implemented SAP Hybris for this client and is considered to be a landmark case study in B2B2C.
Client

Razer

Client

Razer

Project

Global Commerce Platform Development

Industry

B2C

Electronics & Equipment

Services

Brand Experience (Bx)

Customer Experience (Cx)

Data Science

Research

Strategy and Consulting

Background

Razer is a gaming lifestyle brand that has evolved into a unified platform of connected devices and software for gamers. Razer provides an interactive, immersive experience designed for gamers by gamers.

Brief

The company required a sustainable global commerce platform to cater to fast-growing customer demand. Razer’s gaming equipment was growing more and more popular, and they needed a solution that both captured regional needs while serving an international framework.

Goals

Our chief objective was to deliver an international commerce platform for Razer’s growing consumer base. Increasing revenue was our core KPI, with the integration of flexible offers and capabilities to cross-sell and upsell products a key component of the build.

Challenge

Yamaha needed to have a compelling, best-in-class digital shopping experience in order to transform into a truly customer-centric retailer. This required a robust eCommerce platform that served the right tools and content to help users find the products they desired.

Results

BORN successfully implemented SAP Hybris for this client and is considered to be a landmark case study in B2B2C.

End-to-End Services

Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.

Creating Business Value

BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.

Creating the Experience

We brought content, creative, and experience design together to create a unique expression of the Yamaha brand — ensuring customers are met with exactly what they’re looking for.

Telling the Right Story

Our focus was on creating a meaningful digital experience to ensure Yamaha’s story was told to the right users, at the right time, and in the right way. We leveraged analytics to ensure every decision was driven by actionable data to increase conversion, Average Order Value (AOV), and stickiness on their site.

Delivering on the Vision

During the discovery phase, we conducted user research activities to become fully immersed in the Yamaha brand vision, existing experience, business goals, competitive landscape, and key technical considerations. This informed the blueprint for the entire project.

Enhancing the User Experience

Our UX & Design teams analyzed user behavior to create a better overall user experience for the new Yamaha website. We created an experiential and visual design direction that laid the foundation for all digital environments, all while ensuring emotional resonance with Yamaha customers.