HSS Hire


HSS Hire


HSS Hire Replatform & Redesign



Electronics & Equipment


Commerce Enablement

Customer Experience (Cx)


HSS is a B2B2C tool and equipment hire business based in the UK with multiple brands, such as UK Platforms and Abird. Focused on delivering Safety, Value, Availability, and Support, they work predominately with ‘business-to-business’ customers in the ‘fit-out, maintain and operate’ sectors.


HSS sought to rebuild their current digital footprint using Hybris to bring all of their brands (UK Platforms, Abird, Reintec, Apex Generators, HSS Live Hire, HSS Careers, HSS Skips, HSS Sales, and under one single site.


Merge eight brands into one seamless site. Launch within a five-month-timeline with six existing commerce and CMS platforms. Create a complete omnichannel solution for hire, rentals, training, and sales businesses.


Eight brands had to be integrated into the SAP Hybris implementation. The company’s product catalog offers around 70,000 price variants for a single SKU, creating additional complexity for the project.

End-to-End Services

Our work stretched across the full range of services from strategy and UX through to design, technical and eCommerce implementation (hybrid), and post-launch maintenance & support.

Creating Business Value

BORN designed a complete omnichannel solution for HSS Hire, Rentals, Training, and Sales businesses. It stands as one of the most advanced sites on Hybris, worldwide.


BORN successfully implemented SAP Hybris for this client and is considered to be a landmark case study in B2B2C.