Client

Oreo

Project

Oreo.com

Industry

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Founded in 1912, OREO is an iconic brand found in homes across the globe. The brand has many enthusiasts who span generations and pass the memories from one to the next. Available in over 100 countries and managed by Mondelez International in the United States, OREO encourages its customers to find meaningful connections and to “Stay Playful”.

Brief

OREO needed to completely revamp its website, looking to combine the iconic brand story with an easy-to-personalize experience to allows users to create unique gifts. Prior to BORN’s digital overhaul, OREO had two sites – one for its brand, and one specifically for eCommerce. We sought to capture both aspects of these sites into one new digital flagship experience while deploying a personalization tool via OREO customization to attract new customers to the site.

Goals

The renowned cookie brand sought a strategic partner that could execute a complete 360° digital transformation spanning an eCommerce selection and implementation, unique personalization tools fit for their product along with complimentary content and UX. All in all, they strived to create a disruptor that would encourage their loyal consumers to complete their purchases directly online as opposed to in-store.

Challenge

Traditionally, many CPG products are purchased in-store or within mass-retailer marketplaces online. OREO sought to redefine this structure by offering consumers an accessible and distinct way to interact with their brand that would encourage retention and loyalty.

BORN Approach

BORN offered a unique value proposition through their ability to connect eCommerce expertise, an understanding of third-party integration partners, and innovative content solutions that would maximize impact for OREO and provide a scalable model that would serve their growing business.

Customize Each Step

The new site features a bold and interactive design and UX that serves true to OREO’s motto, ‘Stay playful.’ Personalization plays a key role in this project with the OREOiD capability, powered by Doogma, that allows customers to create custom cookies, party favors, gifts, and more.

Uniquely Oreo

The fully customized flow begins with the selection of a creme color, then fudge, then sprinkles, then finally an uploaded photo and text, all while giving users the ability to see the changes made in real-time with a visual rendering.

Creating the Experience

OREO’s gifts are beautifully packaged, with a personalized touch, ideal for any festive occasion. Now users can shop their favorite OREO brand online, wrapped up in gift packs to suit all of their personal and professional gifting needs.

Telling the Right Story

The OREO site is a groundbreaking feat of personalization paired with a powerful digital stack that will empower their users for years to come.

Delivering on the Vision

Launched within a 4-month discovery-to-launch timeline, BORN was able to deliver an eCommerce implementation powered by Magento, an integrated CRM tool, along with a full site redesign and unique features.

Long-term Outcome

Following the launch of OREO’s new site, we saw a record number of sales with users taking advantage of the unique features. In addition, the new site has received national attention with press from multiple outlets including Adweek, Delish, Today, and more, highlighting the distinct design, solution and user experience.
Client

Oreo

Project

Oreo.com

Industry

B2C

Fashion

Luxury

Services

Content and Creative

Background

Founded in 1912, OREO is an iconic brand found in homes across the globe. The brand has many enthusiasts who span generations and pass the memories from one to the next. Available in over 100 countries and managed by Mondelez International in the United States, OREO encourages its customers to find meaningful connections and to “Stay Playful”.

Brief

OREO needed to completely revamp its website, looking to combine the iconic brand story with an easy-to-personalize experience to allows users to create unique gifts. Prior to BORN’s digital overhaul, OREO had two sites – one for its brand, and one specifically for eCommerce. We sought to capture both aspects of these sites into one new digital flagship experience while deploying a personalization tool via OREO customization to attract new customers to the site.

Goals

The renowned cookie brand sought a strategic partner that could execute a complete 360° digital transformation spanning an eCommerce selection and implementation, unique personalization tools fit for their product along with complimentary content and UX. All in all, they strived to create a disruptor that would encourage their loyal consumers to complete their purchases directly online as opposed to in-store.

Challenge

Traditionally, many CPG products are purchased in-store or within mass-retailer marketplaces online. OREO sought to redefine this structure by offering consumers an accessible and distinct way to interact with their brand that would encourage retention and loyalty.

BORN Approach

BORN offered a unique value proposition through their ability to connect eCommerce expertise, an understanding of third-party integration partners, and innovative content solutions that would maximize impact for OREO and provide a scalable model that would serve their growing business.

Customize Each Step

The new site features a bold and interactive design and UX that serves true to OREO’s motto, ‘Stay playful.’ Personalization plays a key role in this project with the OREOiD capability, powered by Doogma, that allows customers to create custom cookies, party favors, gifts, and more.

Uniquely Oreo

The fully customized flow begins with the selection of a creme color, then fudge, then sprinkles, then finally an uploaded photo and text, all while giving users the ability to see the changes made in real-time with a visual rendering.

Creating the Experience

OREO’s gifts are beautifully packaged, with a personalized touch, ideal for any festive occasion. Now users can shop their favorite OREO brand online, wrapped up in gift packs to suit all of their personal and professional gifting needs.
Client

Merle Norman

Client

Merle Norman

Project

Merle Norman

Industry

B2C

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Background

Founded in 1912, OREO is an iconic brand found in homes across the globe. The brand has many enthusiasts who span generations and pass the memories from one to the next. Available in over 100 countries and managed by Mondelez International in the United States, OREO encourages its customers to find meaningful connections and to “Stay Playful”.

Brief

OREO needed to completely revamp its website, looking to combine the iconic brand story with an easy-to-personalize experience to allows users to create unique gifts. Prior to BORN’s digital overhaul, OREO had two sites – one for its brand, and one specifically for eCommerce. We sought to capture both aspects of these sites into one new digital flagship experience while deploying a personalization tool via OREO customization to attract new customers to the site.

Goals

The renowned cookie brand sought a strategic partner that could execute a complete 360° digital transformation spanning an eCommerce selection and implementation, unique personalization tools fit for their product along with complimentary content and UX. All in all, they strived to create a disruptor that would encourage their loyal consumers to complete their purchases directly online as opposed to in-store.

Challenge

To ensure the studios could benefit from this initiative, Merle Norman needed to provide monetary credit to a studio when a user made a purchase. The site had to recognize the user’s location when they made a purchase, then provide a percentage of the sales to the user’s nearest Merle Norman studio.

An Arctic Fox Integration

Since Merle Norman had to adhere to a short timeline, we utilized our Salesforce Arctic Fox accelerator to ensure the build was fast and efficient. Arctic Fox provided Merle Norman the flexibility to easily change the visual look of the site as needed, with little effort.

Results

The new site, complete with updated typography, iconography and imagery allowed users to browse through hundreds of products seamlessly across all devices. It also helped to increase brand awareness for Merle Norman, as users who previously did not live by a studio could finally purchase the products they offer.

Client

Oreo

Project

Oreo.com

Industry

B2C

Fashion

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Founded in 1912, OREO is an iconic brand found in homes across the globe. The brand has many enthusiasts who span generations and pass the memories from one to the next. Available in over 100 countries and managed by Mondelez International in the United States, OREO encourages its customers to find meaningful connections and to “Stay Playful”.

Brief

OREO needed to completely revamp its website, looking to combine the iconic brand story with an easy-to-personalize experience to allows users to create unique gifts. Prior to BORN’s digital overhaul, OREO had two sites – one for its brand, and one specifically for eCommerce. We sought to capture both aspects of these sites into one new digital flagship experience while deploying a personalization tool via OREO customization to attract new customers to the site.

Goals

The renowned cookie brand sought a strategic partner that could execute a complete 360° digital transformation spanning an eCommerce selection and implementation, unique personalization tools fit for their product along with complimentary content and UX. All in all, they strived to create a disruptor that would encourage their loyal consumers to complete their purchases directly online as opposed to in-store.
The Challenge

We needed to bring the same feeling of in-person shopping online, ensuring the user was able to explore the beautiful and intricate pieces without physically touching them. This required an immersive, content-heavy site with rich product detail. 

Challenge

To ensure the studios could benefit from this initiative, Merle Norman needed to provide monetary credit to a studio when a user made a purchase. The site had to recognize the user’s location when they made a purchase, then provide a percentage of the sales to the user’s nearest Merle Norman studio.

Improved Product Filtering

We ensured the user’s journey was seamless across all devices and created an intuitive filtering system so they were always met with their product.

Storytelling

The site was designed to provide Tanishq with flexible media-rich modules for storytelling and editorial content.

Enhancing Product Detail Pages

Products were brought to life with a new, redesigned PDP, including crisp imagery with detailed descriptions to ensure users would feel comfortable buying online.

BORN Approach

BORN offered a unique value proposition through their ability to connect eCommerce expertise, an understanding of third-party integration partners, and innovative content solutions that would maximize impact for OREO and provide a scalable model that would serve their growing business.

Customize Each Step

The new site features a bold and interactive design and UX that serves true to OREO’s motto, ‘Stay playful.’ Personalization plays a key role in this project with the OREOiD capability, powered by Doogma, that allows customers to create custom cookies, party favors, gifts, and more.

Uniquely Oreo

The fully customized flow begins with the selection of a creme color, then fudge, then sprinkles, then finally an uploaded photo and text, all while giving users the ability to see the changes made in real-time with a visual rendering.
Client

Northern Arc Capital

Client

Northern Arc Capital

Project

Portal Redesign

Industry

B2C

Banking & Financial Services

Services

Content and Creative

Experience Management

Background

Founded in 1912, OREO is an iconic brand found in homes across the globe. The brand has many enthusiasts who span generations and pass the memories from one to the next. Available in over 100 countries and managed by Mondelez International in the United States, OREO encourages its customers to find meaningful connections and to “Stay Playful”.

Brief

OREO needed to completely revamp its website, looking to combine the iconic brand story with an easy-to-personalize experience to allows users to create unique gifts. Prior to BORN’s digital overhaul, OREO had two sites – one for its brand, and one specifically for eCommerce. We sought to capture both aspects of these sites into one new digital flagship experience while deploying a personalization tool via OREO customization to attract new customers to the site.

Goals

The renowned cookie brand sought a strategic partner that could execute a complete 360° digital transformation spanning an eCommerce selection and implementation, unique personalization tools fit for their product along with complimentary content and UX. All in all, they strived to create a disruptor that would encourage their loyal consumers to complete their purchases directly online as opposed to in-store.

Challenge

To ensure the studios could benefit from this initiative, Merle Norman needed to provide monetary credit to a studio when a user made a purchase. The site had to recognize the user’s location when they made a purchase, then provide a percentage of the sales to the user’s nearest Merle Norman studio.

Improving the Experience

We reimagined the way the end-user interacted with the borrower portal, enabling them to quickly scan their accounts to view detailed loan information.

Results

Our responsive user portal helped improve communications between investors and borrowers, cultivating growth and increasing engagement between the end user and Northern Arc.

Client

Oreo

Project

Oreo.com

Industry

Automotive

B2C

Services

Commerce Enablement

Content and Creative

Background

Founded in 1912, OREO is an iconic brand found in homes across the globe. The brand has many enthusiasts who span generations and pass the memories from one to the next. Available in over 100 countries and managed by Mondelez International in the United States, OREO encourages its customers to find meaningful connections and to “Stay Playful”.

Brief

OREO needed to completely revamp its website, looking to combine the iconic brand story with an easy-to-personalize experience to allows users to create unique gifts. Prior to BORN’s digital overhaul, OREO had two sites – one for its brand, and one specifically for eCommerce. We sought to capture both aspects of these sites into one new digital flagship experience while deploying a personalization tool via OREO customization to attract new customers to the site.

Goals

The renowned cookie brand sought a strategic partner that could execute a complete 360° digital transformation spanning an eCommerce selection and implementation, unique personalization tools fit for their product along with complimentary content and UX. All in all, they strived to create a disruptor that would encourage their loyal consumers to complete their purchases directly online as opposed to in-store.

Challenge

Traditionally, many CPG products are purchased in-store or within mass-retailer marketplaces online. OREO sought to redefine this structure by offering consumers an accessible and distinct way to interact with their brand that would encourage retention and loyalty.

BORN Approach

BORN offered a unique value proposition through their ability to connect eCommerce expertise, an understanding of third-party integration partners, and innovative content solutions that would maximize impact for OREO and provide a scalable model that would serve their growing business.
Awards・2016

W3 Gold Award in General Website Category

Customize Each Step

The new site features a bold and interactive design and UX that serves true to OREO’s motto, ‘Stay playful.’ Personalization plays a key role in this project with the OREOiD capability, powered by Doogma, that allows customers to create custom cookies, party favors, gifts, and more.

Uniquely Oreo

The fully customized flow begins with the selection of a creme color, then fudge, then sprinkles, then finally an uploaded photo and text, all while giving users the ability to see the changes made in real-time with a visual rendering.

Creating the Experience

OREO’s gifts are beautifully packaged, with a personalized touch, ideal for any festive occasion. Now users can shop their favorite OREO brand online, wrapped up in gift packs to suit all of their personal and professional gifting needs.

Solutions

Capturing a flagship digital experience.

Outcome

The site launched to great success within a three-month timeline. Our final build with Harley Davidson gave the NYC site unique services that its customers could interact with while visiting the flagship store.

Long-Term Value

Harley Davidson NYC proved to be one of the brand’s first digital experiences to offer commerce capabilities for its small parts. The new website boasted powerful mobile and desktop functionalities, winning a W3 Gold Award for best in the General Website category.
Client

Oreo

Project

Oreo.com

Industry

B2B

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Strategy and Consulting

Background

Founded in 1912, OREO is an iconic brand found in homes across the globe. The brand has many enthusiasts who span generations and pass the memories from one to the next. Available in over 100 countries and managed by Mondelez International in the United States, OREO encourages its customers to find meaningful connections and to “Stay Playful”.

Brief

OREO needed to completely revamp its website, looking to combine the iconic brand story with an easy-to-personalize experience to allows users to create unique gifts. Prior to BORN’s digital overhaul, OREO had two sites – one for its brand, and one specifically for eCommerce. We sought to capture both aspects of these sites into one new digital flagship experience while deploying a personalization tool via OREO customization to attract new customers to the site.

Goals

The renowned cookie brand sought a strategic partner that could execute a complete 360° digital transformation spanning an eCommerce selection and implementation, unique personalization tools fit for their product along with complimentary content and UX. All in all, they strived to create a disruptor that would encourage their loyal consumers to complete their purchases directly online as opposed to in-store.
The Challenge

We needed to bring the same feeling of in-person shopping online, ensuring the user was able to explore the beautiful and intricate pieces without physically touching them. This required an immersive, content-heavy site with rich product detail. 

Challenge

To ensure the studios could benefit from this initiative, Merle Norman needed to provide monetary credit to a studio when a user made a purchase. The site had to recognize the user’s location when they made a purchase, then provide a percentage of the sales to the user’s nearest Merle Norman studio.

Storytelling

The site was designed to provide Tanishq with flexible media-rich modules for storytelling and editorial content.

Results

ABinBev received accolades for “Best B2B Experience Site” at Magento’s Imagine Awards.